How to set up GrowthLoop and Lob
Connect GrowthLoop to Lob to send and sync your audiences for your direct mailing campaigns. To get started, you'll need a data warehouse (or other data source), an audience in GrowthLoop, a Lob account, and Lob API Keys (Test or Live).
Don’t yet have a data warehouse? Easy button can help.
Step 1
Log into your Lob account.
Step 2
Navigate to the Lob API keys section to find the API key. You should have either a Test key, if you are using their test environment, or a Live key, if you are using the actual service. Record the API key value.
Step 3
Go to Destinations in the GrowthLoop platform.
Step 4
Select Lob.
Step 5
Configure the Destination with the API Key you identified earlier. Also, choose a name for the Destination and set the sync frequency. Click Create.
Step 6
Navigate to Audiences in GrowthLoop, and select the audience you are exporting.
Step 7
Click Export, then search for and select Lob.
Step 8
Select your Campaign type (Ongoing or One Time), Campaign status (New or Existing) export schedule (how often you want the audience to export), and an Export name.
Note: If you’re selecting an Existing campaign to update, you also need to provide the Campaign ID number from Lob.
Step 9
Verify that the export is working by going to Lob and opening the Campaigns tab.
See more step-by-step detail in GrowthLoop’s Lob documentation.
