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DestinationsGoogle Ads

Google Ads

Why use GrowthLoop and Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform run by Google. It can place ads in Google’s Search, Shopping, and YouTube products on desktop and mobile channels, as well as some non-search websites that are part of the Google Display Network. It serves ads to users based on search keywords, the user’s browser cookies, and a bidding system for ad placement.

Connecting GrowthLoop to your Google Ads account allows you to use customer lists based on a single source of truth in your cloud data warehouse. That helps streamline Google Ads audiences within your customer journey and ensures the audiences are accurate and relevant. 

After connecting GrowthLoop to your Google Ads account, you can configure how often the lists are exported.

Common use cases for GrowthLoop and Google Ads

How to set up GrowthLoop and Google Ads

GrowthLoop can export audiences to GoogleAds to use in marketing campaigns. To get started, you'll need an audience in GrowthLoop and a Google Ads account, associated with an email. If your organization has multiple Google Ads accounts, make sure you know which one you need to use for this export.

Step 1

Go to Destinations in the GrowthLoop platform.

Step 2

Search for and select Google Ads.

Step 3

Sign in with the Google Ads account you are using.

Step 4

Click Allow to grant permissions to Audience Router.

Step 5

Configure the Destination based on your needs. Select the Team, Ad Account, and Frequency. Choose a Name for the destination to help you find it later. 

Step 6

Click Create to connect the accounts.

After connecting the accounts, navigate to the Audience you wish to export and set up the export. Select the options you need for Export name, Export schedule, User consent mappings, and any Match Field Settings.

See more step-by-step detail in GrowthLoop’s Google Ads documentation.

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Other Resources

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