Generative Marketing

GrowthLoop University

A comprehensive resource to help you master first-party data marketing and the modern customer data stack. Learn essential concepts around customer data platforms (CDPs), journey orchestration, generative marketing, and more.

Featured Articles

Customer data platform (CDP)

Learn the basics of customer data platforms (CDPs), including the types of CDPs, use cases, and benefits.

Generative marketing

Learn about the concept of generative marketing and how it can streamline marketing workflows by improving campaign production speed and audience accuracy.

Composable CDP

Learn the key benefits, use cases, and architecture of composable CDPs.

Enterprise data warehouse (EDW)

See how enterprise data warehouses (EDWs) can help organizations efficiently store and share data across teams.

CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Customer data platform (CDP)

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Composable CDP

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Customer data management (CDM)

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Enterprise data warehouse (EDW)

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey orchestration

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Generative marketing

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Generative marketing platform

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Our Team
Alison Sperling
Head of Marketing
Chris Sell
Co-Founder and Co-CEO of GrowthLoop (formerly Flywheel Software)
David Joosten
Co-Founder and Co-CEO of GrowthLoop (formerly Flywheel Software)
Julia Parker
Product Marketing Manager

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