GrowthLoop University

A comprehensive resource to help you master first-party data marketing and the modern customer data stack. Learn essential concepts around customer data platforms (CDPs), journey orchestration, generative marketing, and more.

CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Customer data platform (CDP)

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Composable CDP

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Customer data management (CDM)

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CDP

Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.

Enterprise data warehouse (EDW)

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey orchestration

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey stages

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Customer Journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

Customer journey map

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Generative AI

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Large language model (LLM)

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Generative marketing

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Generative Marketing

Learn about generative marketing, including use cases, benefits, and types of generative AI marketing technologies.

Generative marketing platform

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Identity resolution

Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.

Identity resolution

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Identity resolution

Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.

Deterministic vs. probabilistic matching

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Identity resolution

Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.

Customer 360

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Identity resolution

Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.