GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

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The 5 habits of highly effective marketing teams

GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Marketing
The 5 habits of highly effective marketing teams

The 5 habits of highly effective marketing teams

GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index

AI
4 steps marketers can take to embrace AI and ease the pressure

4 steps marketers can take to embrace AI and ease the pressure

Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.

AI
How marketers use autonomous AI (and where they still want control)

How marketers use autonomous AI (and where they still want control)

Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.

AI
How agentic AI enables marketing personalization at scale for better customer experiences

How agentic AI enables marketing personalization at scale for better customer experiences

Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Marketing
Study: How high-performing teams are accelerating marketing cycles

Study: How high-performing teams are accelerating marketing cycles

The 2025 AI and Marketing Performance Index provides an in-depth look into marketing bottlenecks, growth drivers, and where teams are leaning on AI the most.

AI
Infinite opportunity cost: Why AI acceleration means your next RFP could be your last

Infinite opportunity cost: Why AI acceleration means your next RFP could be your last

AI is moving faster than enterprise timelines. Learn why delay now means infinite opportunity cost—and how CMOs can lead at AI speed to stay competitive.

Product
AI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake

AI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake

Data and marketing teams can now unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth.

AI
How agentic AI is elevating marketers, not replacing them

How agentic AI is elevating marketers, not replacing them

Agentic AI is shaping a new world in marketing. What does that mean for the humans behind it? Let’s explore how AI agents elevate marketers and why agentic AI won’t replace them.

AI
Meet the Growth Agents episode three: Insights Agent

Meet the Growth Agents episode three: Insights Agent

Dive into Insights Agent, which scans your connected data warehouse for real-time insights and works alongside other agents to generate strategic recommendations and build full marketing journeys.

Looking for guidance on your Data Warehouse?

Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.

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