GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Customer stories
Featured

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Customer stories
How Priceline democratized its data to power more personalized customer experiences

How Priceline democratized its data to power more personalized customer experiences

Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.

Customer stories
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

Marketing
Scott Brinker on the universal data layer and the future of martech

Scott Brinker on the universal data layer and the future of martech

Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.

Customer stories
Activating unified data: The team effort behind marketing an MLB team

Activating unified data: The team effort behind marketing an MLB team

Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.

Customer stories
How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)

How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)

Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch. 

Marketing
Goodbye, closed-loop marketing: Why it's time for the unified loop

Goodbye, closed-loop marketing: Why it's time for the unified loop

Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.

Data strategy
Why companies are failing to create a single customer view (and how to fix it)

Why companies are failing to create a single customer view (and how to fix it)

Learn why organizations don’t actually have a single view of their customers and how to fix it to deliver personalized and relevant sales and marketing.

Data strategy
Data strategy: Why you need one and how to get started

Data strategy: Why you need one and how to get started

Learn how a data strategy anchored by a central data warehouse lets you activate customer data successfully and make better business decisions company-wide.

CDPs
Finding the best customer data platform: Why composability should be in your RFP

Finding the best customer data platform: Why composability should be in your RFP

There are hundreds of customer data platform options. How can you find the best fit for your team? Download our free CDP RFP template to help with your search.

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