GrowthLoop is on a mission to unleash the power of the world’s most innovative brands by closing the loop between people, data, and AI.
How we started
Chris Sell and David Joosten met while working as marketers at Google. There, they experienced the first-hand struggle of accessing customer data for marketing use. There had to be a better way. They wanted to empower non-technical business teams to activate customer data directly to marketing, sales, and customer service destinations. That’s why they started GrowthLoop, a cloud-native, AI-powered solution and disrupter for customer data activation.
The Jordan Company Partnership
In May 2022, GrowthLoop (then Flywheel Software) announced its growth equity investment from The Jordan Company (TJC). Along with their investment, TJC brought a wealth of valuable guidance to accelerate the growth and development of GrowthLoop.
Setting the stage for expansion and growth
Building off its investments and success, GrowthLoop expanded its Board of Directors in December 2023 with the addition of former Google executive Chris O’Neill. The board added more world-class talent in July 2024, welcoming MLB All-Star Mookie Betts. In August 2024, GrowthLoop welcomed O’Neill as its new CEO. He brings an elite background as a global technology leader with 25+ years of experience as an executive at Google, Evernote, Glean, and Xero, as well as a Fortune 500 board director at Gap Inc. and Tim Hortons. His appointment as CEO marked a significant milestone for GrowthLoop as it embarked on a new stage of maturity and scale.
Launching the Compound Marketing Engine
In April 2025, GrowthLoop launched the world’s first Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud that helps marketers drive compound growth by accelerating the marketing cycle. This marked a category-defining moment for the industry, establishing compound marketing as the next frontier in AI-driven martech.
TJC strengthens its investment
In 2026, TJC expanded its partnership with an additional capital investment, fueling our next phase of growth and accelerating the development of agentic AI capabilities within the GrowthLoop Compound Marketing Engine. The continued support from TJC signals both confidence in our strategy and proven ability to help the world’s most innovative brands close the loop between people, data, and AI.
Read more
New co-CEOs named
In April 2026, GrowthLoop announced the appointment of co-founders Anthony Rotio and Tameem Iftikhar as Co-Chief Executive Officers. Anthony and Tameem will replace outgoing CEO Chris O'Neill, who joined GrowthLoop in August 2024. Under Anthony and Tameem's leadership, GrowthLoop will accelerate its go-to-market expansion while deepening its product and AI capabilities.
Read moreOur benefits
Experience GrowthLoop's agentic, composable CDP
Get a DemoGrowthLoop puts AI-powered marketing automation, audience segmentation, and journey orchestration at your fingertips — all while keeping your data secure in your cloud.
The world’s leading enterprises trust GrowthLoop and compound marketing to accelerate their growth.