Compound marketing starts with a strong data foundation
Turn your data cloud into a Compound Marketing Engine - activate first-party data and give marketers self-serve access without silos or extra engineering.
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Your AI strategy is only as strong as your data strategy
Scalable, AI-powered marketing starts with a strong data foundation. Growth Agents tap into real-time data, learning, iterating, and optimizing campaigns to drive continuous marketing improvement - ensuring your data cloud is more than just a repository, but the brain that fuels AI-driven growth at scale.
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Your cloud, fully activated
GrowthLoop runs directly in your data cloud, giving your organization complete control over customer data while enabling marketing to act on insights faster. Your marketing stays fast and agile, while your data remains fully protected.
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Built for enterprise-scale security and compliance
Your data stays securely within your existing infrastructure, ensuring compliance with internal policies and industry regulations. Built-in governance features help enforce data security, including role-based access controls and configurable policies to protect sensitive information. GrowthLoop ensures only authorized users can access and activate data, with full visibility into changes and usage.
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Self-serve data activation without extra engineering work
GrowthLoop empowers marketing teams with self-serve audience creation directly on first-party data - no SQL or data copies required. It’s fast, secure, and eliminates the back-and-forth by giving marketers the control they need while keeping data access governed and compliant.
Explore AudiencesWhat data teams can achieve with GrowthLoop
Enable self-serve data activation
Give marketing the ability to build and launch campaigns without engineering dependencies.
Activate first-party data in your cloud
Unlock structured customer data in your data warehouse to use it across marketing platforms.
Retail media network activation
Monetize your first-party data by enabling precise audience targeting for brand partners.
Build the infrastructure for your AI strategy
GrowthLoop ensures your AI models are trained on the most accurate first-party data, creating a scalable foundation for AI-powered automation, insights, and decisions.
Create and maintain a unified customer 360
Continuously update customer records with campaign and performance data so every new audience and journey is powered by an accurate and reliable golden record.
GrowthLoop is a Compound Marketing Engine
It’s time for a new approach. The future of marketing lies in AI and agentic-based strategies built on a single source of truth in the data cloud.
Traditional CDPs and marketing clouds |
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|---|---|---|
Data access and scope | Limited to the data explicitly copied from the cloud, resulting in incomplete datasets and restricted workflows that require engineering resources. | Directly connects to data clouds like BigQuery, Snowflake, Databricks, and Amazon Redshift, providing access to all data without duplication. |
AI agents | Relies on static AI models that lack flexibility and adaptability to specific business needs. | AI agents work as an extension of the marketer, fueled by the enterprise data cloud and real-time performance data. The agents suggest audiences, journeys, and next best actions for upcoming campaigns. |
Audience building | Relies on siloed, outdated data that doesn't reflect real-time customer behavior, leading to misaligned segments and ineffective targeting. Data teams often have to pull audiences for marketers. | Marketers leverage real-time audience building powered by cloud-native data and assisted by an Audience Agent that pinpoints hyper-relevant segments for every campaign. |
Journey orchestration | Limited to the channels the platform supports, not the channels that fit your strategy. Requires engineering support for new channels. | Marketers build omnichannel journeys with Journey Agent based on historical data, customer preferences, and your campaign objectives. |
Reporting and insights | Marketing teams rely on data team support to pull metrics or must go to each individual system or channel to analyze insights. | Insights Agent ingests real-time performance data, analyzes trends, and uncovers revenue-driving opportunities to fuel continuous improvement. The agent then delivers actionable campaign suggestions for marketing teams to review and approve. |
Compounding growth | Limited reporting and siloed workflows slow iteration and campaign improvement over time. | When your data cloud uses agentic AI to connect audiences, journeys, and campaign results, real-time iteration, and compounding improvement become a reality. |
Data storage and cost | Requires duplicating data in both the data warehouse and CDP, increasing costs and complexity. | Operates directly from the data cloud, eliminating duplication and reducing your storage costs. |
Compound Marketing EngineCase Studies
How RTVE drives subscriber growth with privacy-first personalization
To meet their goal of growing their subscriber base 3x, RTVE needed a solution that could enhance personalization efforts while complying with GDPR’s strict data privacy requirements.
How the Red Sox nailed fan acquisition with BigQuery and GrowthLoop
Learn how the Boston Red Sox used GrowthLoop and BigQuery to transform their marketing efforts by enabling more targeted audience segmentation and faster campaign launches.
The Pittsburgh Penguins are transforming fan engagement
The Pittsburgh Penguins, a premier NHL team owned by Fenway Sports Group (FSG), are dedicated to building stronger connections with fans through data-driven insights. Known for their innovative approach on and off the ice, the Penguins are working toward enhanced engagement with GrowthLoop on Snowflake to create a scalable, centralized data strategy.
How the PGA TOUR’s media team uses data to engage fans nationwide
The PGA TOUR transformed its marketing efficiency by leveraging GrowthLoop to unify first-party data, streamline audience segmentation, and optimize in-house media campaigns. The results were more precise targeting, reduced ad spend, and a scalable foundation for future fan engagement strategies.
NerdWallet activates first-party data to transform marketing strategies
NerdWallet partnered with GrowthLoop to unify their marketing strategy, breaking down silos and unlocking the power of first-party data to drive efficiency, collaboration, and innovation.
Mercari drives ROI with predictive modeling
While successful in Japan, online marketplace Mercari faced stiff competition in the U.S. from major players like eBay and Craigslist. To differentiate themselves, they leveraged GrowthLoop and BigQuery to build targeted campaigns and use predictive modeling. This enabled their marketing team to combat churn, improve user acquisition, and increase customer lifetime value — all without relying on their data team.
How Indeed achieves same-day campaign launches with GrowthLoop
Discover how Indeed transformed marketing workflows to launch campaigns in a single day and drive measurable impact.
Express replaces costly stack, streamlines loyalty with GrowthLoop
Express, a leading U.S.-based fashion retailer with more than 500 stores, needed a customer data solution as it re-prioritized efficiency under new ownership.
Drive value from your data cloud
Top data teams use GrowthLoop to enable self-serve marketing activation while maintaining control over customer data.
The world’s leading enterprises trust compound marketing and GrowthLoop