Return on ad spend (ROAS)
Return on ad spend (ROAS)
David Joosten
Customer personalization
Customer personalization
David Joosten
First-party data strategy
First-party data strategy
Tameem Iftikhar
One-to-one personalization (1:1 personalization)
One-to-one personalization (1:1 personalization)
Alison Sperling
AI decisioning
AI decisioning
Tameem Iftikhar
Agentic AI
Agentic AI
Tameem Iftikhar
Agentic workflows (agentic marketing workflows)
Discover what agentic workflows are and how AI agents autonomously execute adaptive processes to drive results for marketing teams.
Alex Sotis
Audience segmentation
Audience segmentation
Alison Sperling
Compound marketing
Compound marketing
Tim Busa
Composable CDP
Learn the key benefits, use cases, and architecture of composable CDPs.
Chris Sell
Generative AI in marketing
Generative AI in marketing
Chris Sell
Large language model (LLM)
Large language model (LLM)
Chris Sell
Collaborative AI
Collaborative AI
GrowthLoop Editorial Team
Retail media networks
Retail media networks
David Joosten
Customer lifecycle marketing
Customer lifecycle marketing
David Joosten
Multi-touch attribution
Multi-touch attribution
David Joosten
AI Studio
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