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Composable AI Decisioning
Composable AI Decisioning

The best outcome for every customer, every time

It’s time to stop guessing and start driving revenue. With Composable AI Decisioning, your team can measure incremental lift at scale, continuously improve campaign decisions, and determine which actions actually change customer outcomes. 

See how it works

The world’s leading enterprises trust GrowthLoop and compound marketing to accelerate their growth.

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Stop guessing. Start driving measurable lift.

With Composable AI Decisioning, you can optimize for measurable business impact directly in your data cloud.

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Turn every customer interaction into real revenue

  • Keep your data where it belongs
    Keep your data where it belongs

    Rely on composable decisioning that runs directly inside your data cloud warehouse. No copied data or disparate platforms.

  • Flexible optimization
    Flexible optimization

    Define any set of paths and let AI Decisioning optimize across your journeys, giving you full control and flexibility to build the way you want to.

  • Built on causal data
    Built on causal data

    Tie actions to outcomes at the individual level and store that intelligence for reuse. Decisioning improves because it learns from real outcomes, not inferred patterns.

GrowthLoop Composable AI

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Decisioning Node

Allocate customers across marketer-defined arms to maximize your outcome metric. Choose global optimization or contextual 1:1 decisioning and watch performance converge as results come in.

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Always-on measurement

Design incrementality tests in GrowthLoop and automatically write standardized results back to your warehouse. Keep measuring lift for ongoing audiences even when treatment scales

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Agentic Context Graph

Rely on our Agentic Context Graph to record and store the causal history of actions and outcomes. Accelerate time to value with ready-to-go decisioning that eliminates the cold start problem.

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Case Study

Allegro doubles ROAS and increases Meta CTR 4x.

Read case study
GrowthLoop Case Study Allegro - Person using a laptop with an "allegro" overlay, viewing a webpage. Orange gradient effect at the bottom.GrowthLoop Case Study Allegro - Person using a laptop with an "allegro" overlay, viewing a webpage. Orange gradient effect at the bottom.

Discover why Allegro, an eCommerce giant, chose GrowthLoop with Google Cloud to build an omnichannel ad campaign orchestration system for its innovative retail media network. The impact was monetized through personalized, scalable campaigns, which doubled return on ad spend and increased gross merchandise value.

2x

ROAS for off-site ads

60%+

Increase in GMV

4x

Increase in CTR on Meta

What our customers say about us

  • 5 out of 5

    Helps organize and slice massive amounts of data

    We do a lot of campaign building to target individuals who meet a specified criteria. GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!

    Loren D.Technical Solutions Manager
    Read More
  • 5 out of 5

    Simple, Effective and Powerful

    Growthloop has been a very helpful tool in how we utilize our database. It has helped us tremendously in tapping into our database while integrating with all the services/platforms we use (email & paid advertising). The platform is very easy to use and we have been able to train multiple team members with non-technical backgrounds on how to use it, which they have been able to grasp in a very short amout of time.

    Shivam L.Sr. Digital Marketing Manager
    Read More
  • 5 out of 5

    Solid, All-in-One Tool for Audience Building

    Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users.

    Ryan S.Sr. Paid Marketing Manager
    Read More
  • 5 out of 5

    GrowthLoop has made our data more accessible to more users

    Growthloop has made it a lot easier for people who aren't proficient in SQL to set up their own lists. Growthloop has also helped limit the number of queries and data extensions we need to create for each send. We can set up all the list logic within Growthloop so that less needs to be done within Salesforce Marketing Cloud. Implementation and ongoing support have been great as well, the whole Growthloop team is very helpful.

    Andrew B.Digital Marketing Manager
    Read More
  • 5 out of 5

    Easily build audiences across channels and teams

    We love how easy it is to use GrowthLoop. As a result, we don't need to spend a lot of time training our users or writing lengthy training documentation. Insead, we can give a brief overview of the tool and our teams can easily begin creating audiences on their own.

    Rachel H.Technical Program Manager
    Read More
  • 5 out of 5

    GrowthLoop empowers marketing to build audiences fast—with seamless SFMC integration

    The GrowthLoop platform has saved us time when creating new audiences and activating new journeys. In the past, accessing data from our data warehouse was cumbersome and required extensive IT support. Now our Marketing team is empowered to build audiences and activate journeys on their own, without needing significant IT resources. GrowthLoop integrates seamlessly with our ESP, Salesforce Marketing Cloud. The user interface is clean and easy to navigate. The GrowthLoop Support and Customer Success teams have also been instrumental helping to get us onboarded to the platform, both pre- and post-implementation. We look forward to leveraging more of its capabilities, including the analytics and AI tools.

    Isabel B.Enterprise Marketing Manager
    Read more
  • 5 out of 5

    Helps organize and slice massive amounts of data

    We do a lot of campaign building to target individuals who meet a specified criteria. GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!

    Loren D.Technical Solutions Manager
    Read More
  • 5 out of 5

    Simple, effective and powerful

    Growthloop has been a very helpful tool in how we utilize our database. It has helped us tremendously in tapping into our database while integrating with all the services/platforms we use (email & paid advertising). The platform is very easy to use and we have been able to train multiple team members with non-technical backgrounds on how to use it, which they have been able to grasp in a very short amout of time.

    Shivam L.Sr. Digital Marketing Manager
    Read More
  • 5 out of 5

    Straightforward UI that speeds up audience segment creation

    The UI is straightforward—very easy to learn and simple to use. It has helped us speed up audience segment creation and do it in a much more efficient way. Speed to activation is a big plus. Being able to quickly build and distribute audiences to their specific destinations has helped us process more campaigns and move faster overall.

    RMN leaderEnterprise retailer
    Read more
  • 5 out of 5

    Solid, All-in-One Tool for Audience Building

    Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users.

    Ryan S.Sr. Paid Marketing Manager
    Read More
  • 5 out of 5

    GrowthLoop has made our data more accessible to more users

    Growthloop has made it a lot easier for people who aren't proficient in SQL to set up their own lists. Growthloop has also helped limit the number of queries and data extensions we need to create for each send. We can set up all the list logic within Growthloop so that less needs to be done within Salesforce Marketing Cloud. Implementation and ongoing support have been great as well, the whole Growthloop team is very helpful.

    Andrew B.Digital Marketing Manager
    Read More
  • 5 out of 5

    Easily build audiences across channels and teams

    We love how easy it is to use GrowthLoop. As a result, we don't need to spend a lot of time training our users or writing lengthy training documentation. Insead, we can give a brief overview of the tool and our teams can easily begin creating audiences on their own.

    Rachel H.Technical Program Manager
    Read More