GrowthLoop resources all in one place
Learn about compound marketing and the power of combining your data cloud with agentic AI. Find blog posts, knowledgebase articles, webinars, eBooks, events, and more.
Blogs
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CDPsPros and Cons of a Customer Data Platform
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
- Customer Stories
How the Big 10 Conference activates data from Snowflake
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
- Marketing
Driving personalized experiences through Customer 360
Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.
ProductGenerative AI for Audience Building: Introducing Marve
Create Audiences from natural language using AI, right on top of your cloud data warehouse.
ProductActivate Data from Snowflake to Instagram
Learn how to activate customer data from Snowflake to TikTok Ads in the time it takes to brew a cup of coffee.
Press ReleasesGrowthLoop partners with Costco to power retail media operations with its compound marketing engine
With this partnership, Costco gains a centralized system that enables its retail media team to operate more efficiently while providing better service to advertisers.
University
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Data clean room
Data clean room
- University
Deterministic vs. probabilistic matching
Deterministic vs. probabilistic matching
- University
Data governance
Data governance
- University
Identity graph
Identity graph
- University
Composable CDP built on Snowflake
Composable CDP built on Snowflake
UniversityReturn on ad spend (ROAS)
Return on ad spend (ROAS)
Webinars
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Expert insightsBridging the gap: Next Vacay's quest for effective data activation
Data activation helps Next Vacay find bargains for customers and reach them with deals. Listen as Naveen Dittakavi shares how he navigates data challenges.
Expert insightsExploring trends in the Modern Marketing Data Stack Report with Tim Fletcher
Data activation helps Next Vacay find bargains for customers and reach them with deals. Listen as Naveen Dittakavi shares how he navigates data challenges.
- Expert insights
Decoding the martech maze: Building your marketing stack with Maria Davlantes
Can your martech tools scale with you? Listen as Maria Davlantes discusses the hybrid stack in martech and how to leverage tools to enhance your strategies.
- Expert insights
Scott Brinker on the evolution and future of marketing technology
GrowthLoop Co-Founder Chris Sell engages in a thought-provoking discussion with the "Godfather of MarTech" and founder of chiefmartec.com, Scott Brinker.
Expert insightsA deep dive on composable martech with Lee Hammond
GrowthLoop Co-Founder David Joosten and industry expert Lee Hammond delve into the evolution of the martech space and the growing trend of adopting composable stacks.
- Expert insights
Darrell Alfonso: Balance martech tools and strategy (part 2)
Indeed's Darrell Alfonso discusses the importance of not letting the tools dictate your marketing strategy.
Whitepapers and E-Books
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TemplatesDownload a free CDP RFP template
Start your customer data platform search with a comprehensive CDP RFP template that includes 75+ criteria across crucial categories.
eBookData transformation starter kit
If you’re a marketing or data leader hungry for a better, more unified approach to data, this eBook is for you. With best practices and hands-on next steps to help you get started, this guide will help you chart a unique path to data transformation.
eBookUsing the GrowthLoop composable CDP on Amazon Redshift
Explore how using GrowthLoop’s composable customer data platform (CDP), together with Amazon Redshift, can give your entire marketing team easy access to all your marketing data, accelerate campaign creation, and improve ROI.
eBookGuide to maximizing ROAS in a cookieless world
This guide provides best practices and resources for improving ad performance in our privacy-focused era.
eBookBuyer's guide to customer data solutions
Dive into the options available and find out which one is right for your team.
eBookBuild your own composable CDP on BigQuery with GrowthLoop
Do you need help with the data gap in your marketing efforts? Ready to reclaim your time for experimentation, iteration, and growth? Discover the solution you've been waiting for with our eBook.
Events
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Growthloop EventsSnowflake GrowthLoop H2 Happy Hour Denver
Join GrowthLoop and Snowflake for Happy Hour in Denver September 24th to Kickoff H2
Growthloop EventsSnowflake GrowthLoop H2 Happy Hour Atlanta
Join GrowthLoop and Snowflake for Happy Hour in Atlanta September 16th to Kickoff H2
ConventionsSnowflake Summit 2025
Meet up with the GrowthLoop team in San Francisco for Snowflake Summit 2025!
Growthloop Events9. Oktober 2025 Executive Roundtable mit Google Cloud in Hamburg
RSVP zum Executive Roundtable „Von Daten zu nachhaltigem Wachstum“ mit Google Cloud in Hamburg
ConventionsGoogle Cloud Next 2025
Don’t miss the chance to connect with our team in Las Vegas. Schedule a meeting to discuss your unique challenges and discover how GrowthLoop can help you harness the power of your data. Whether you're looking to accelerate your retail media network, democratize data cloud access, optimize AI investments, or unlock new opportunities with first-party data, we’re here to help.
EventsThe modern martech landscape is home to over 14,000 different products.
Improve return on ad spend and show marketing ROI using holdout groups and incrementally reporting across paid campaigns.
