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Universal Journeys
Universal Journeys

Orchestrate deeply personalized omnichannel journeys

The GrowthLoop Compound Marketing Engine gives marketers the power of Universal Journeys, so they can orchestrate continuously improving customer experiences that fuel compounding growth, engagement, and ROI — all without engineering.

See how it works

The world’s leading enterprises trust GrowthLoop and compound marketing to accelerate their growth.

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Build growth-driving journeys in seconds with Journey Agent

When marketers have the power of agents at their fingertips, they’ll build their most powerful audiences, their most revenue-generating campaigns, and make data-driven improvement — in seconds.

Explore AI Studio

Orchestrate Universal Journeys across your entire marketing stack without ever leaving GrowthLoop

GrowthLoop is your marketing intelligence layer—connecting all your channels, orchestrating delivery, and feeding performance data back into your cloud. That means faster iterations, better results, and compounding growth over time.

  • Integrate with your destinations

    Integrate your email, SMS, and app push channels with GrowthLoop.

  • Meet customers at the perfect moment with Real-time Messaging

    Send messages that engage users at exactly the right moment, across every channel, powered by your own data.

  • Seamlessly orchestrate message delivery from a single platform with agentic recommendations

    Activate your journey across channels from one central canvas within GrowthLoop, infusing intelligence across every tool in your stack.

  • Continuously improve with agentic recommendations

    Receive proactive, data-driven suggestions from each agent to optimize journeys. With Insights Agent continuously monitoring performance and informing other agents, your speed of optimization will 10x overnight.

  • Optimize with intelligent experimentation

    Implement built-in experimentation to test, optimize, and scale winning experiences, enhancing the effectiveness of your marketing strategies through continuous improvement.

Design every journey with precision and control


Create deeply personalized experiences that drive engagement, conversation, and higher lifetime revenue from every customer.


Custom Attributes

Assign specific characteristics to users within a journey based on predefined logic, allowing for personalization and tailored customer experiences.

Group Criteria Nodes

Use a single journey step to direct groups of users down various paths based on their attributes, streamlining complex segmentation within your campaigns.

Manual Mode

Introduce human intervention at specific journey steps, granting full control over customer progression and ensuring critical touchpoints receive personalized attention.

Intelligent journeys for every goal

Churn winback and re-engagement

Re-engage lapsed customers with tailored offers based on past purchases.

Cross-sell and upsell

Recommend additional products and offers related to past purchases using product categories or purchase propensity data.

First-time purchase

Build a nurture journey that drives more first-time purchases among prospects that resemble customers with high lifetime value.

Repeat buyers

Drive first-time purchasers to buy again with follow-up messages and offers related to their first purchase.

Loyalty and rewards

Activate your most engaged customers with loyalty programs and exclusive rewards that encourage repeat purchases and referrals.

Customer story

NASCAR’s journey to data-driven marketing excellence

Read the case study

Discover how NASCAR transformed its marketing strategy by unifying its data, accelerating campaign launches, and personalizing fan experiences with GrowthLoop.

4,000+

Audiences

1 minute

Time to launch an audience

17M

Integrated customer records

What our customers say about us

  • 5.0 out of 5

    Helps organize and slice massive amounts of data

    We do a lot of campaign building to target individuals who meet a specified criteria. GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!

    Loren D.Technical Solutions Manager
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  • 5.0 out of 5

    Simple, Effective and Powerful

    Growthloop has been a very helpful tool in how we utilize our database. It has helped us tremendously in tapping into our database while integrating with all the services/platforms we use (email & paid advertising). The platform is very easy to use and we have been able to train multiple team members with non-technical backgrounds on how to use it, which they have been able to grasp in a very short amout of time.

    Shivam L.Sr. Digital Marketing Manager
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  • 5.0 out of 5

    Solid, All-in-One Tool for Audience Building

    Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users.

    Ryan S.Sr. Paid Marketing Manager
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  • 5.0 out of 5

    GrowthLoop has made our data more accessible to more users

    Growthloop has made it a lot easier for people who aren't proficient in SQL to set up their own lists. Growthloop has also helped limit the number of queries and data extensions we need to create for each send. We can set up all the list logic within Growthloop so that less needs to be done within Salesforce Marketing Cloud. Implementation and ongoing support have been great as well, the whole Growthloop team is very helpful.

    Andrew B.Digital Marketing Manager
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  • 5.0 out of 5

    Easily build audiences across channels and teams

    We love how easy it is to use GrowthLoop. As a result, we don't need to spend a lot of time training our users or writing lengthy training documentation. Insead, we can give a brief overview of the tool and our teams can easily begin creating audiences on their own.

    Rachel H.Technical Program Manager
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