The composable AI data stack: A blueprint for 2026
Since late 2023, the martech world has been an AI arms race. Meanwhile, executives and boards of directors hand down AI directives, targeting more efficient workflows and higher ROI.
Despite this shift, one constant remains: First-party data is the most critical element to any marketing and AI strategy, and must sit at the center of your martech ecosystem. This was a core pillar in the modern customer data stack we proposed back in 2022.
We stand by that original blueprint of a composable, data cloud-centric stack. But with the evolution of AI, it was time to update our model to a composable AI data stack.
Download this guide to get a blueprint for building a composable, AI-enabled martech stack. We’ll break down each layer to explain how you can assess your current solution and build for an AI-powered future.
