The composable commerce media network
Amazon. Walmart. Target. Costco. They’re among the world’s largest retailers — and they’re now also running some of the world’s largest commerce media networks: Amazon Ads, Walmart Connect, Target Roundel, and most recently, Costco Retail Media.
What started in retail has expanded far beyond it. Today, travel, marketplace, and media companies are also realizing the value of their first-party data, launching commerce media networks (CMNs) that monetize customer insights across industries.
To remain competitive, both retail and non-retail enterprises under revenue pressure are building networks to unlock the treasure trove of first-party data they’ve amassed.
Download the eBook to learn how to unlock the power of your first-party data with a future-proof tech stack
