The agentic marketing organization: Transforming your team and technology for an AI future

Marketing leaders are no strangers to disruption. CMOs and VPs have remained 
resilient through waves of change, from outbound to inbound, the digital transformation, the mobile revolution, a proliferation of new customer channels, and the shift to the cloud. They navigated this all while ensuring their technology and team kept pace with evolving, fierce business competition.

Now, we face another seismic shift: Agentic AI. This represents 
a major moment in time when the forward-thinking marketing leader can seize a career-defining opportunity to not only take 
a quantum leap beyond their competition, but build 
something entirely new:

The agentic marketing organization.

To get ahead, stay ahead, and capture the full potential of your marketing team, we’ve created a framework and roadmap to help you build your new agentic operating model.

The steps you take will fit into three categories:

• The tech

• The team

• The transformation

Download the guide to learn more.