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The 2025 AI and Marketing Performance Index

A new study from GrowthLoop and Ascend2 Research reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders. The research, based on responses from over 300 senior marketers across North America, shows that while AI adoption is on the rise, teams still struggle with marketing performance and speed.

The 2025 AI and Marketing Performance Index reveals that 89% of marketers agree the pressure to achieve better results in less time has increased significantly in the last two years, yet just 22% believe their current strategies are driving fast growth.

In this report, you’ll discover:

  • How high-performing teams use AI to grow revenue and deliver high-impact results

  • How teams are leveraging AI within their marketing cycles, from audience segmentation to insights

  • What marketers think about partnering with AI, and how they envision incorporating this technology into existing systems

  • The biggest hurdles marketers face in AI adoption, and ways they’re overcoming them

GrowthLoop + Ascend2
GrowthLoop + Ascend2

Report methodology

Using a custom online questionnaire, GrowthLoop in partnership with Ascend2 Research, surveyed a total of 309 marketing professionals with titles of manager or strategist and above throughout the United States and Canada. These individuals represent companies with $100M+ in revenue. The survey was fielded in April 2025.

Catch the webinar recording
Catch the webinar recording

Watch our in-depth discussion

Join GrowthLoop CEO Chris O'Neill, Humans of Martech Founder Phil Gamache, and GrowthLoop VP of Marketing Rebecca Corliss as they explore, discuss, and debate the findings from the 2025 AI and Marketing Performance Index.

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