Siloed teams and untapped first-party data potential
NerdWallet’s marketing teams were divided by verticals, each focusing on its own KPIs and strategies. While this allowed for specialization, it also created inefficiencies: siloed teams struggled to collaborate, campaigns overlapped or conflicted, and their extensive first-party data remained underused. Without alignment, their ability to maximize marketing impact and optimize overall business outcomes was limited.
Finding a solution to empower marketers
NerdWallet faced three major challenges:
Their siloed verticals needed to align around shared goals to optimize company-wide growth.
Their marketers relied heavily on engineering for tasks like audience creation and campaign activation, slowing down execution.
Their ability to activate first-party data across channels was hampered by fragmented processes and insufficient tools.
NerdWallet needed a solution to bridge these gaps and empower their teams.
Audience activation and collaboration with GrowthLoop
To address these challenges, NerdWallet partnered with GrowthLoop, leveraging its composable CDP to transform their marketing strategy. GrowthLoop’s no-code tools allowed marketers to independently create and deploy audiences, significantly reducing their reliance on engineering.
Seamlessly integrated with NerdWallet’s Snowflake infrastructure, GrowthLoop made it easier to access and activate first-party data across campaigns. Most importantly, the partnership helped NerdWallet foster a culture of collaboration, encouraging verticals to work together on unified goals and more cohesive strategies.
