We’re thrilled to announce that the GrowthLoop Compound Marketing Engine is now live in Snowflake, powered by Snowflake Cortex AI and OpenAI.
Unveiled during Snowflake Summit 2025, this new integration brings agentic AI marketing capabilities directly into the Snowflake Data Cloud, enabling marketing teams to generate audiences, suggest journeys, and orchestrate omnichannel campaigns in real time, all from within their secure cloud data environment.
For data leaders, it means complete governance and control — no ETL pipelines or data replication. For marketers, it means faster execution, smarter decisions, and the ability to activate AI agents that help drive better outcomes with every campaign.
This launch builds on the vision behind our Compound Marketing Engine: empowering marketing and data teams to work together in a continuous, AI-powered loop that fuels compounding business growth, campaign after campaign, iteration after iteration.
“Through our strengthened partnership with Snowflake, we can unlock the full potential of first-party data and AI, empowering marketing teams to move faster, test more, and drive compounding business growth, all from within Snowflake," says GrowthLoop CEO Chris O’Neill.
How it works: agentic AI, powered by Cortex AI inside your Snowflake environment
At the core of this integration is the GrowthLoop AI Studio, which is the command center for marketers to activate and collaborate with Growth Agents. Marketers generate natural language prompts, and agents securely operate between your Snowflake instance and OpenAI models via Cortex.
These agents can:
- Query Snowflake directly to analyze customer and behavioral data
- Suggest audiences and journey paths based on that data
- Send optimized segments to any downstream destination like your preferred ad platforms, ESPs, and CRMs
Think of Growth Agents as secure Iron Man suits for your marketers — giving them growth-driving superpowers, working with your Snowflake data, guided by your business logic, and built to scale with your governance.
This is done with zero data movement outside the Snowflake security boundary. The prompts, responses, and all campaign actions are processed through Cortex AI, meaning:
- Your first-party data stays in place, fully governed and compliant
- Your marketing team gains the power of AI without compromising security
- You can test, learn, and scale fast
Depending on your configuration, the integration supports multiple deployment patterns, including:
- Cortex running in GrowthLoop Snowflake instance (default)
- GrowthLoop Cortex Native App running in the customer Snowflake environment for managed installability
- Customer-deployed Cortex without GrowthLoop Native App
What you can do with GrowthLoop and Snowflake
This isn’t just a technical integration, it’s the next evolution of how marketing and data teams collaborate inside the Snowflake Data Cloud. Here’s what’s now possible with GrowthLoop:
Generate smart audiences instantly with Audience Agent
Audience Agent, now available inside GrowthLoop AI Studio, allows marketers to generate high-performing segments using natural language prompts powered by Cortex AI and running natively in Snowflake.
Examples of what you can build:
- “Customers who’ve purchased in the last 30 days but haven’t opened an email in two weeks”
- “High LTV subscribers likely to churn this month”
- “First-time buyers who abandoned cart and haven’t returned”
Behind the scenes, Audience Agent queries your Snowflake data, applies logic, and delivers a usable audience — no SQL required, no data moved.
Want to see it in action? Check out our new Compound Marketing in Action video series on YouTube.
Orchestrate smarter journeys with Journey Agent
Journey Agent takes it a step further by proposing full, cross-channel journey flows that respond to customer behaviors and drive next-best actions. Built on our Universal Journeys canvas, Journey Agent is designed to thrive in the Snowflake environment: it runs natively, scales effortlessly, and adapts in real time.
Current beta users are leveraging Journey Agent to:
- Automate re-engagement flows based on real-time product usage
- Launch lifecycle campaigns that adjust by segment performance
- Trigger next-best actions based on Snowflake event data
Journey Agent is currently in beta with top enterprise customers and will be available more broadly soon.
Optimize every campaign with Insights Agent
Insights Agent closes the loop by automatically analyzing your campaign performance data and surfacing actionable recommendations to improve your next experiment. It’s built to help you learn faster, adapt smarter, and compound results with every iteration.
Running natively in Snowflake, Insights Agent reads real-time performance data across channels and lifecycle stages. It identifies what’s working, what’s not, and what to try next.
Examples of what it can uncover:
- “This audience underperformed on paid social - try suppressing high bounce users”
- “Journeys with this entry condition drive 22% higher conversion - replicate this logic”
- “Your reactivation email timing is too late - consider moving the send window up 2 days”
And because it all runs in your Snowflake environment, you can trust the data and act on it immediately.
Insights Agent turns marketing from a guessing game into a closed-loop optimization system. It's not just AI for planning it's AI that helps you learn and grow smarter over time.
Insights Agent is currently in beta with top enterprise customers and will be available more broadly soon.
Compound marketing, now live in Snowflake
Together, Audience Agent, Journey Agent, and Insights Agent form the foundation of the Compound Marketing Engine — running natively in Snowflake, informed by your most valuable data, and powered by AI.
Each agent plays a role in a continuous loop:
- Audience Agent helps you start faster
- Journey Agent helps you execute smarter
- Insights Agent helps you optimize continuously
Every cycle makes the next one better. That’s compound marketing.
And now, it’s all available: securely, at scale, inside your Snowflake environment.