Everything you need to know about customer data platforms (CDPs)
Learn the essential terms and concepts around customer data platforms (CDPs), including types of customer data platforms, benefits of CDPs, and complementary technologies.
Key topics that will help you learn about CDPs and why organizations use them to manage and activate customer data.
Customer data platform (CDP)
Learn the basics of customer data platforms (CDPs), including the types of CDPs, use cases, and benefits.
Customer data management (CDM)
Learn how customer data management helps teams make strategic decisions, remain compliant, and serve customers well.
Complementary technology and software
Learn about other types of technology and martech software that support or link to CDPs.
Data management platform (DMP)
Learn how data management platforms (DMPs) work, their use cases, and how they can work alongside CRMs and CDPs.
Learn about the reverse ETL process and how it plays an important role in activating customer data.
Related concepts and terms
Dive into other key definitions to deepen your understanding of CDPs and their impact on modern business strategies.
Get a comprehensive understanding of Customer 360, including its benefits, challenges, use cases, and the implementation steps involved.