StackAdapt
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StackAdapt

Connecting StackAdapt with your GrowthLoop instance allows you to create and manage campaigns using programmatic ad content on a variety of channels.

How GrowthLoop and 

StackAdapt

 works

Send customer lists from your Data Warehouse to StackAdapt in one click and always keep them in sync. Re-engage customers intelligently across StackAdapt's supported channels.

Common Use Cases

  1. Best Customer Lookalikes — Export lists of your best customers to StackAdapt to find “similar” users to acquire.
  2. Churn Re-activation — Export lists of churned customers and win them back based on what they purchased in the past.
  3. Free to Paid Conversion — Export lists of free sign-ups you are trying to convert to paid customers.
  4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, get in front of them on StackAdapt for cross-selling and upselling to new products.

How it Works

  1. Create an audience in GrowthLoop.
  2. Every 15 minutes, we'll generate an updated version of your customer list and send it to StackAdapt.
  3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
  4. Find your exported Audiences under StackAdapt's Audiences
  5. When you create a campaign in StackAdapt, you can select from your existing list of Audiences, for targeting.

GrowthLoop is a Snowflake Technology Partner

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StackAdapt

Connecting StackAdapt with your GrowthLoop instance allows you to create and manage campaigns using programmatic ad content on a variety of channels.

Try GrowthLoop and StackAdapt

Why use GrowthLoop and StackAdapt?

StackAdapt is a self-serve marketing platform for managing programmatic ad content across multiple channels, including connected TVs (CTV), display, native, and video ads. StackAdapt’s tools allow you to target your ad content toward certain demographic groups across a variety of channels, or allow-list (create a list of sites that ads are allowed to appear on) them on specific channels. 

The platform also includes metrics tools for tracking success and machine learning tools to optimize your ad spend.

After connecting StackAdapt to GrowthLoop, you can send audiences to target or re-engage with ads on any of the connected channels you use on StackAdapt. Once configured, GrowthLoop will automatically send updated versions of the list to StackAdapt.

Common use cases for GrowthLoop and StackAdapt

Common use cases for a GrowthLoop and StackAdapt integration include:

Best customer lookalikes

Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty.

Reactivate churned customers

Export lists of churned customers you are trying to win back and target them with ads based on what they purchased in the past.

Convert customers from free to paid

Export lists of free sign-ups you are trying to convert to paid customers.

Upsell non-email openers

Create winback campaigns for seasonal purchasers that launch at the right time.

How to set up GrowthLoop and StackAdapt

GrowthLoop exports audiences to StackAdapt for use in your multi-channel marketing campaigns and keeps them synced. To get started, you'll need an audience in GrowthLoop, a StackAdapt account, and a StackAdapt GraphQL API Key. Note: If you do not already have one, your StackAdapt account manager can provide a GraphQL API key.

Step 1

Contact your StackAdapt account manager to request a GraphQL API key.

Step 2

Go to Destinations in the GrowthLoop platform.

Step 3

Search for and select StackAdapt.

Step 4

Configure the Destination based on your needs. Select the Team, Ad Account, and Frequency. Choose a Name for the destination to help you find it later. 

Step 5

Enter the GraphQL API key.

Step 6

Click Create to connect the accounts.

Step 7

After connecting the accounts, navigate to the Audience you wish to export and set up the export. Select the options you need for Export name, Export schedule, and any Match Field Settings.

See more step-by-step detail in GrowthLoop’s StackAdapt documentation.

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