LiveRamp
Why use GrowthLoop and LiveRamp?
LiveRamp is a data transfer, identity resolution, and data activation solution. It helps marketing teams leverage and enrich their audience data to deploy it on various channels.
Connecting GrowthLoop to your LiveRamp instance allows you to create highly targeted audiences from your single source of truth in the data warehouse, and activate those audiences across LiveRamp’s supported channels, including digital ads, emails, and social media.
GrowthLoop and LiveRamp syncing uses secure file transfer protocol (SFTP) to keep customer data safe as it moves to LiveRamp.