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DestinationsIterable

Iterable

Why use GrowthLoop and Iterable?

Iterable is an enterprise cross-channel marketing platform and customer journey orchestration tool that activates customer data to deliver personalized customer experiences using AI tools. It can help you plan customer journeys, and send messages across the web, email, SMS, and your apps. It also offers reporting tools and AI tools to help optimize your marketing campaigns.

Integrating your Iterable account with your GrowthLoop instance allows you to take marketing lists and audiences in your data warehouse, and send them to Iterable’s suite of tools to use in marketing campaigns. You can also configure Iterable to send data back to your data warehouse to refine your strategies further.

Common use cases for GrowthLoop and Iterable

How to set up GrowthLoop and Iterable

Export customer and lead lists from your data warehouse to Iterable to engage them with marketing outreach. To get started, you'll need an audience in GrowthLoop and an Iterable account.

Step 1

Create an Iterable API key. In Iterable, go to Integrations and select API Keys.

Step 2

Click New API Key, name the key, choose the Server-side option, click Create, and then save the copied key.

Step 3

Go to Destinations in the GrowthLoop platform.

Step 4

Search for and select Iterable. 

Step 5

Configure the Destination based on your needs. Choose a Name for the destination to help you find it later, and set the Sync frequency.

Step 6

Enter the Iterable API key in API Key.

Step 7

Click Create.

Step 8

After connecting the accounts, navigate to the Audience you wish to export and set up the export. Select the options you need for Export name, Export schedule, User consent mappings, and any Match Field Settings.

Step 9

To see your audience in Iterable, navigate to the Audience tab in the sidebar and click Lists.

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See more step-by-step detail in GrowthLoop’s Iterable documentation.

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Other Resources

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