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TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Documentation

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How GrowthLoop and

TikTok for Business

works

Send customer lists from your Data Warehouse to TikTok, targeting your TikTok Ads, in one click and always keep them in sync.

Common Use Cases

‍Churn Re-activation — Export lists of churned customers you are trying to win back based on what they purchased in the past.
Free to Paid Conversion — Export lists of your newsletter subscribers and target them on TikTok to convert to paying customers.
Upsell Recent Gift Purchasers — Export lists of recent customers that requested a gift receipt and/or the orders with non-matching shipping and billing recipients, and target them on TikTok to buy for themselves.

How it Works

Create an audience in GrowthLoop.
Every 15 minutes, we'll generate an updated version of your customer list and send it to TikTok Ads.
At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
TikTik Ads will match users with their database leads as a Smart List.
When you create a campaign in TikTok Ads, you can select your Smart List for targeting your campaign.

‍

GrowthLoop is a Snowflake Technology Partner

Common use cases for

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TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Try GrowthLoop and TikTok for Business

Why use GrowthLoop and TikTok for Business?

The TikTok for Business (TikTok Ads) service allows companies to run ads on the TikTok social media platform. As TikTok is a video-focused platform, most ads are videos that appear between user-generated content. However, TikTok for Business also allows marketers to manage hashtag challenges and branded hashtags.

Connecting GrowthLoop to TikTok allows you to send customer lists from your data warehouse to TikTok, so you can target your TikTok Ads and always keep them in sync. Once synced, you can use the TikTok for Business platform to tailor which ads your audience segments see in their feed.

After connecting GrowthLoop to your TikTok for Business account, you can configure how often GrowthLoop exports the lists to TikTok.

Common use cases for GrowthLoop and TikTok for Business

Common use cases for a GrowthLoop and TikTok for Business integration include:

Reactivate churned customers

Export lists of churned customers you are trying to win back and target them with ads based on what they purchased in the past.

Free to paid conversion TikTok ads

Send TikTok lists of your newsletter subscribers and target their feeds with video ads on TikTok to convert them to paying customers.

Upsell recent gift purchasers

Create a list of recent customers that requested a gift receipt or orders with different shipping and billing recipients, and target them with ads on TikTok for things to buy for themselves.

Find lookalike customers on TikTok

Export lists of your best customers to TikTok to find users with “similar” interests on that platform.

How to set up GrowthLoop and TikTok for Business

GrowthLoop can integrate with TikTok out of the box. After creating your customer list, send it to TikTok through GrowthLoop’s platform. Before getting started, you'll need an audience in GrowthLoop and a business account with TikTok for Business.

Step 1

Go to Destinations in the GrowthLoop platform.

Step 2

Select TikTok.

Step 3

When prompted, log into the TikTok account associated with your TikTok for Business account. When prompted, select Audience Management and click Confirm.

Step 4

Configure the Destination based on your needs (select sync frequency and specific ad accounts).

Step 5

Once you link the accounts, select the audience you created and export it to TikTok.

Step 6

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 7

Export your audience to TikTok. To ensure the export worked, navigate to the Audiences tool on your TikTok for Business account.

‍

See more step-by-step detail in GrowthLoop’s TikTok for Business documentation.

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