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Marketo

Connect GrowthLoop and Marketo to send audiences from your data warehouse to use as leads in marketing campaigns.

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How GrowthLoop and 

Marketo

 works

Send customer lists from your Data Warehouse to Marketo in one click and always keep them in sync. Your lists can be sent to target email campaigns in Marketo.

Common Use Cases

  1. Sign Up Flow Activation Emails — Send emails to help users that fall off in your sign up flow to convert them to active users.
  2. Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."‍
  3. Emails to churned customers — Re-engage churned customers via email with an offer.

How it Works

  1. Create an audience in GrowthLoop.
  2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Marketo.
  3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
  4. Marketo will match users with their database leads as a Smart List.
  5. When you create a campaign in Marketo, you can select your Smart List for targeting your email campaign.

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GrowthLoop is a Snowflake Technology Partner

Common use cases for

Marketo

Offer online-only coupons for recent in-store purchasers
Offer online-only coupons for recent in-store purchasers

Offer online-only coupons for recent in-store purchasers

Reward customers who have recently made an in-store purchase with a coupon or discount code to use on your eCommerce site.

Re-engage users that fell off your Sign Up Flow
Re-engage users that fell off your Sign Up Flow

Re-engage users that fell off your Sign Up Flow

Many of your potential customers never make it through the sign up flow. Re-engage them through an email sequence in Marketo as soon as they fall out of your funnel. (0-7 days) after sign up.

Re-engage your Lost Champion Customers with email offers
Re-engage your Lost Champion Customers with email offers

Re-engage your Lost Champion Customers with email offers

Create an always on churn program for your best customers. Send churning customer to Marketo to receive email sequences with offers to re-engage them.

See how leading companies use Flywheel with 

Marketo

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DestinationsEmail Marketing
Marketo

Marketo

Connect GrowthLoop and Marketo to send audiences from your data warehouse to use as leads in marketing campaigns.

Try GrowthLoop and Marketo

Why use GrowthLoop and Marketo?

Marketo is an Adobe-owned marketing automation platform that offers marketing segmentation, analytics, and generative AI tools. Marketo’s tools focus on nurturing leads and using analytics to further sales. 

Connecting GrowthLoop to your Marketo instance allows you to use your GrowthLoop audiences to help sales teams launch campaigns to generate leads,. It also gives you the power to sync your audience data with Marketo’s analytics tools. 

After exporting an audience from GrowthLoop, Marketo will match users from that audience with their database leads as a Smart List. Then, when you create a campaign in Marketo, you can select that Smart List for targeting your email campaign.

Common use cases for GrowthLoop and Marketo

Common use cases for a GrowthLoop and Marketo integration include:

Create emails on sign-up activation

Personalize your sign-up flow and convert customers to active users.

Craft messages for a variety of user behaviors

Create a customer journey that triggers emails or based on user behavior to encourage sales, or upsells and cross-sells, such as sending an email after a user adds an item to their cart.‍

Send emails to churned customers

Re-engage churned customers by email with a must-have offer.

Connect your customers to personalized journey touchpoints

Create targeted audiences in GrowthLoop that help you facilitate personalized, cross-channel experiences for your customers.

How to set up GrowthLoop and Marketo

Send customer lists from GrowthLoop to Marketo in one click and always keep them in sync. Your lists can be sent to target email campaigns in Marketo. To get started, you'll need an audience in GrowthLoop and a Marketo account.

Step 1

Use Marketo’s tools to create an API access token. Locate and save the Client ID and Client Secret for a later step.

Step 2

Locate your Marketo Rest Endpoint. Copy and paste the Endpoint URL to a text file, and delete ‘/rest’ from the end. 

Step 3

Go to Destinations in the GrowthLoop platform.

Step 4

Select Marketo.

Step 5

Configure the Destination based on your needs. Select sync frequency and input the API key’s Client ID and Client Secret, and the Instance URL (Without ‘/rest’).

Step 6

After you link the accounts, select the audience you created and export it to Experience Platform. 

See more step-by-step detail in GrowthLoop’s Marketo documentation.

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