Offer online-only coupons for recent in-store purchasers
Offer online-only coupons for recent in-store purchasers
Email Marketing
Retail

Offer online-only coupons for recent in-store purchasers

Reward customers who have recently made an in-store purchase with a coupon or discount code to use on your eCommerce site.

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Offer online-only coupons for recent in-store purchasers

Reward customers who have recently made an in-store purchase with a coupon or discount code to use on your eCommerce site.

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Why implement this use case?

  • Building eCommerce site usage helps your organization collect more first-party data, which will be a critical resource in your marketing and advertising campaigns as platforms phase out third-party cookies. 
  • Encouraging purchases in-store and online helps build your brand reach and accessibility. After all, your stores aren’t open 24/7. You want your customers to reach for your brand regardless of open hours by shopping online.
  • Existing customers are some of your best revenue sources. By promoting your online offerings — especially exclusive online offerings — to in-store shoppers, you can expand your relationship with the customer and provide access to a wider range of product offerings. 
  • Offers and discounts help shoppers feel like they’re getting more bang for their buck, and buyers are more likely to purchase with a coupon.

Goal of this use case

Customers are more likely to purchase with a coupon, especially those who have already purchased from your brand before. This use case encourages additional purchases through online-only coupons, which also builds up awareness and usage of your eCommerce site.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Email marketing destination or CRM

Select the email platform where you will message your customers. This could be Iterable, Marketo, Salesforce, or a similar tool.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Transaction history

Current coupon offers

Customer email addresses

How to set up this use case in GrowthLoop

Step 1

Set up your data warehouse as a source in GrowthLoop. 

Step 2

Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.

Step 3

Activate your email marketing or CRM platform as a destination.

Step 4

Create an audience in GrowthLoop. Make sure to include filters that specify customers who recently made a purchase in-store and customers who have never made an online purchase.

You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of customers who made an in-store purchase in the last week and have never purchased on our website.” 

Step 5

Add necessary filters to the audience, such as excluding customers who only make eCommerce purchases or have recently used a coupon.

Step 6

Once you’re satisfied with the audience, click export audience.

Step 7

In the Create Export view, search for your email marketing destination and click select.

Step 8

You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.

Step 9

Log into your email marketing or CRM platform and navigate to your audiences to confirm that this audience was received and populated.

Step 10

Create an email campaign offering these customers an exclusive coupon or discount code. 

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