Target high-CLV customers with paid media coupon ads
Target high-CLV customers with paid media coupon ads
Paid advertising
Retail

Target high-CLV customers with paid media coupon ads

You have an audience of high-value, loyal customers, but they don’t open emails with coupons and offers. Encourage them to take advantage of unused coupons by targeting them with paid advertising campaigns.

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Target high-CLV customers with paid media coupon ads

You have an audience of high-value, loyal customers, but they don’t open emails with coupons and offers. Encourage them to take advantage of unused coupons by targeting them with paid advertising campaigns.

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Why implement this use case?

  • Existing, loyal customers are some of your best revenue sources, especially those with high customer lifetime value (CLV). This raises confidence that the monetary investment in paid media will result in sales and a high return on ad spend (ROAS).
  • Not everyone engages with email campaigns. This use case encourages your team to take advantage of alternative channels more likely to grab your customers’ attention. 

Goal of this use case

Customers with a high CLV are more likely to drive revenue and repeat purchases for your organization. This use case helps encourage them to purchase by raising the visibility of coupons they may have missed in their email.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Ad Platform Destination

Ad platform destination, such as Google Ads, Facebook ads, LinkedIn ads, Bing ads, etc.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Customer information

Email engagement data

How to set up this use case in GrowthLoop

Step 1

Set up your data warehouse as a source in GrowthLoop. 

Step 2

Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.

Step 3

Activate your paid advertising tool (Facebook, DV360, etc.) as a destination.

Step 4

Create an audience in GrowthLoop. Make sure to include filters that specify customers with a high CLV or high spend history, customers who have not used the current coupon , and customers who have not engaged with email.

You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of customers who have spent at least $100 in the 30 days without a coupon and haven’t engaged with email for the last 60 days.” 

Step 5

Add necessary filters to the audience, such as excluding customers who’s last purchase date was before 3 days ago. 

Step 6

Once you’re satisfied with the audience, click export audience.

Step 7

In the Create Export view, search for your destination and click select.

Step 8

You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.

Step 9

Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.

Step 10

Create and launch a paid advertising campaign offering an exclusive coupon or discount code for these customers. 

Step 11

Use your paid advertising platform and GrowthLoop to measure the success of the coupon campaign and determine what adjustments you can make to future campaigns to increase revenue and ROAS. With GrowthLoop, this campaign data will also populate back into your data warehouse.

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