Optimize ad campaigns for increased ticket sales
Optimize ad campaigns for increased ticket sales
Paid advertising
Media & Entertainment

Optimize ad campaigns for increased ticket sales

Create a list of current sponsors whose main contact has not purchased any event tickets. Use this audience as a suppression list for paid media campaigns.

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Optimize ad campaigns for increased ticket sales

Create a list of current sponsors whose main contact has not purchased any event tickets. Use this audience as a suppression list for paid media campaigns.

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Why implement this use case?

  • One of the best ways to optimize your ad spend is to target individuals who are more likely to convert. Creating a suppression list of disinterested contacts helps weed out prospects who likely won’t purchase tickets. Ultimately, this will improve your ad’s return on ad spend (ROAS) and customer acquisition cost (CAC).
  • Delivering ads to prospects who aren’t interested in your events will annoy them and potentially diminish your brand’s reputation. Poor brand perception will affect overall ticket sales and interest in your events, which hurts revenue.
  • When you target prospects who are more likely to purchase an event ticket, you can generate more useful analytics and learnings that can improve ROI in future campaigns.

Goal of this use case

Improve your ROAS and CAC by optimizing ad audiences for prospects who are more likely to purchase event tickets.

Tools and platforms you need


Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.


Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).


Ad Platform Destination

Ad platform destination, such as Google Ads, Facebook ads, LinkedIn ads, Bing ads, etc.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Sponsor profiles


How to set up this use case in GrowthLoop

Step 1

Set up your data warehouse as a source in GrowthLoop. 

Step 2

Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.

Step 3

Activate your paid advertising tool (Instagram, Facebook, Google Ads, etc.) as a destination.

Step 4

Create an audience in GrowthLoop. Include a filter that specifies sponsor contacts who have not purchased an event ticket this year.

You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of sponsors who have not purchased a ticket this year.” 

Step 5

Once you’re satisfied with the audience, click export audience.

Step 6

In the Create Export view, search for your destination and click select.

Step 7

You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.

Step 8

Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.

Step 9

Create and launch a paid advertising campaign promoting event packages or an upcoming event. Use the GrowthLoop audience as a suppression list for this campaign. 

Step 10

Use your paid advertising platform to measure the success through platform metrics like CPM and click-through rates.

Step 11

Use GrowthLoop to measure the success of the campaign on key end results like revenue and determine what adjustments you can make to future campaigns to increase revenue and ROAS.

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