Create an acquisition campaign that targets potential high-value customers
Create an acquisition campaign that targets potential high-value customers
Paid advertising
Media, Entertainment & Sports

Create an acquisition campaign that targets potential high-value customers

Create ads that target people who most resemble high-value, loyal fans, such as those who own season tickets or attend more than 10 games in a season.

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Create an acquisition campaign that targets potential high-value customers

Create ads that target people who most resemble high-value, loyal fans, such as those who own season tickets or attend more than 10 games in a season.

Find different use cases

Why implement this use case?

  • Many paid media channels (like Facebook or TikTok) are more cost-effective when they can target a larger audience or use their lookalike algorithm. Selecting criteria that are too specific or simply targeting an uploaded list can drive up the cost per impression and result in higher CAC. 
  • Targeting potential high-value customers (such as those likely to purchase season tickets) will improve overall customer lifetime value (CLV). Improving this metric ultimately grows business revenue and further improves marketing ROI.
  • By targeting people who resemble existing loyal fans, you can build a larger pool of similar fans. This group is likely to spend money on more than just tickets and concessions — they may also purchase team gear and souvenirs, helping increase your revenue sources. 

Goal of this use case

Spending ad dollars on people who resemble your most loyal fans can result in lower acquisition costs and higher conversion rates. If the targeting is accurate and the individuals resemble your loyal fans, you’ll acquire more high-value customers that drive revenue.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Ad Platform Destination

Ad platform destination, such as Google Ads, Facebook ads, LinkedIn ads, Bing ads, etc.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Customer profiles

Tickets

Season ticket holders

How to set up this use case in GrowthLoop

Step 1

Set up your data warehouse as a source in GrowthLoop. 

Step 2

Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.

Step 3

Activate your paid advertising tool (Google Ads, Facebook, etc.) as a destination.

Step 4

Create an audience in GrowthLoop. Make sure to include filters that specify customers who currently have season tickets or who have attended more than 10 games this season. As a bonus, you could also filter by customers who were acquired through the channel you plan to launch the campaign (i.e. customers who you acquired through Facebook for a Facebook Ads campaign).

You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of fans who are current season ticket holders.” 

Step 5

Once you’re satisfied with the audience, click export audience.

Step 6

In the Create Export view, search for your destination and click select.

Step 7

You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.

Step 8

Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.

Step 9

Once you’ve confirmed the customer audience list synced with your paid advertising platform, create a lookalike audience using this customer list as a seed audience. Here’s how to create a lookalike audience in Google Ads and how to create one on Facebook.

Step 10

Create and launch a paid advertising campaign promoting special ticket package deals or similar offers, and target the campaign to this lookalike audience.

Step 11

Use your paid advertising platform to measure success through platform metrics like CPM and click-through rates.

Step 12

Use GrowthLoop to measure the campaign's success based on key end results like revenue, and determine what adjustments you can make to future campaigns to increase revenue and ROAS.

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