The Trade Desk
How GrowthLoop and The Trade Desk works
GrowthLoop’s deep integration with The Trade Desk means you can leverage the UID2 Framework, log level data, and activation through The Trade Desk Marketplace directly from GrowthLoop — and all campaign data feeds back into your cloud warehouse without exposing PII.
Our integration includes:
UID2 integration - Your team can expand addressable reach, unlock new revenue opportunities through programmatic activation, and strengthen the value of first-party data in our privacy-first world.
The Trade Desk Marketplace - If a brand wants to buy media using its own The Trade Desk seat, the Marketplace integration lets it access and activate the retailer’s audiences directly within The Trade Desk.
Conversions API - Sends first-party conversion events, such as purchases, back to The Trade Desk, giving its algorithms stronger signals to optimize campaigns toward sales and other valuable outcomes.
Log-level REDS data ingestion - Ingest log-level REDS data back into your warehouse to allow for more accurate measurement and insights.
Composable data clean room - Once the campaign is running, GrowthLoop helps close the loop on performance by bringing campaign and conversion data back together in a clean room with the retailer’s and brand’s first-party data. This means you no longer need to export data to LiveRamp or rely on them for reporting.
The Trade Desk is part of GrowthLoop’s Composable Commerce Media solution, helping retailers use their first-party customer data to build and activate high-value audiences across their commerce media programs.
