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DestinationsGoogle Ads Enhanced Conversions

Google Ads Enhanced Conversions

Why use GrowthLoop and Google Ads Enhanced Conversions?

Google Ads Enhanced Conversions is a feature for Google Ads that allows marketers to securely send first-party conversion data to your Google Ads tools and improve Google Ads bidding. This allows users to track and measure conversions while maintaining customer privacy.

You can use Google Ads Enhanced Conversions with the Google Tag, Google Tag Manager, or through the Google Ads API. GrowthLoop uses the Google Ads API to send Signal information for conversion data. After connecting GrowthLoop to Google Ads Enhanced Conversions, you can configure the frequency and methods for transferring this data.

Common use cases for GrowthLoop and Google Ads Enhanced Conversions

How to set up GrowthLoop and Google Ads Enhanced Conversions

GrowthLoop can work with GoogleAds Enhanced Conversions to improve your Google Ads campaign tracking and bidding. To get started, you'll need an events table in GrowthLoop and a Google Ads account (associated with an email). Note: If your organization has multiple Google Ads accounts, make sure you know which one you need to use for this export.

Step 1

Go to Destinations in the GrowthLoop platform.

Step 2

Search for and select Google Adwords.

Step 3

Sign in with the Google Ads account you are using.

Step 4

Click Allow to grant permissions to Audience Router.

Step 5

Configure the Destination based on your needs. Select the Team, Ad Account, and Frequency. Choose a Name for the destination to help you find it later. 

Step 6

Click Create to connect the accounts.

Step 7

After connecting the accounts, navigate to the Signals tab and click New Signal Route.

Step 8

Click Create Signal Route, and enter the Route Name, Sync Frequency, and Update Rule, as well as the Source Events Table and Destination details.

See more step-by-step detail in GrowthLoop’s Google Ads Enhanced Conversions documentation.

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

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DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

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LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

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TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

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