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Why use GrowthLoop and Snowflake?

Snowflake is a cloud data storage and analytics solution with a focus on AI technology. The platform includes analytics tools, data lake and data warehouse tools, and privacy and data governance tools. Snowflake can be used to build a composable CDP, which uses Snowflake as the data warehouse in its foundation.

GrowthLoop can connect with Snowflake to use that data in the creation of audiences and customer segments, and then store those segments to use with data activation and marketing tools

GrowthLoop is a Snowflake Select Technology Partner, and connecting GrowthLoop to Snowflake is a popular use case!

Common use cases for GrowthLoop and Snowflake

How to set up GrowthLoop and Snowflake

GrowthLoop gives you tools to build audiences using your data, which you can then store in Snowflake to use in your marketing campaigns. To get started, you'll need an audience in GrowthLoop; Snowflake warehouse, database, schema, and table names; Snowflake account ID; and Snowflake username, role, passphrase, and private key. Note: You should have some data already stored and organized into tables in Snowflake before connecting it to GrowthLoop.

Step 1

Log into Snowflake, and click the upper-right toolbar in your query editor to locate your warehouse, database, and schema names, and make a note of them.

Step 2

Locate your account page, and make a note of the role listed under your username. 

Step 3

Click the drop-down on your username, and make note of the account ID under the “Log out” button.

Step 4

Generate a private key in Snowflake based on their directions.

Step 5

Go to Destinations in the GrowthLoop platform.

Step 6

Search for and select Snowflake.

Step 7

Configure the Destination based on your needs. Enter the Table name, Warehouse, and Schema information you noted previously. Also enter your account ID, role, private key, and passphrase for login.

Step 8

Click Create to connect the accounts. You can verify the connection by checking the Destinations page in GrowthLoop.

See more step-by-step detail in GrowthLoop’s Snowflake documentation.

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Other Resources

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