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Salesforce Pardot is a marketing automation add-on to Salesforce’s cloud-based software for customer relationship management (CRM). The service promises to connect sales, marketing, and support teams. Pardot can integrate with Salesforce’s other offerings.
Connecting your GrowthLoop instance to Pardot allows you to send customer and lead lists to Pardot for marketing campaigns.
Send customer and lead lists from your Data Warehouse to Salesforce Pardot to send marketing campaigns based on customer behavior you only track in your data warehouse. To get started, you'll need a data warehouse, an audience in GrowthLoop, a Pardot username and password, a Salesforce business account ID, and a Salesforce security token.
Log into Salesforce using the same account you use for Pardot. On the home screen, type “Pardot” into the Quick Find bar. Click Pardot Account Setup and find your Business Unit ID from the list that appears
Locate or reset your Salesforce security token. In Salesforce, access Settings and search for “token”, then select Reset my Security Token.
Go to Destinations in the GrowthLoop platform.
Select Salesforce.
Configure the Destination with the dedicated Salesforce account’s username and password, the Business ID and the security token. Also, choose a name for the Destination and set the sync frequency.
Confirm the connection by navigating to Destinations and selecting Pardot.
See more step-by-step detail in GrowthLoop’s Salesforce Pardot documentation.
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Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.
Learn more
DV360
Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.
Learn more
Google Ads
Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.
Learn more
Google Cloud Storage
Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.
Learn more
Hubspot
Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.
Learn more
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Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.
Learn more
LinkedIn Ads
Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.
Learn more
Pinterest Ads
Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.
Learn more
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Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.
Learn more
Snapchat Ads
Learn more
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Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.
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