Facebook Ads
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Facebook Ads

Connect audiences from your data warehouse to Facebook, Instagram, and WhatsApp using Facebook Ads.

How GrowthLoop and 

Facebook Ads

 works

Send customer lists from your Data Warehouse to Facebook Ads in one click and always keep them in sync. Your lists can be sent to target Facebook, Instagram, and WhatsApp advertising.

Common Use Cases

  1. Best Customer Lookalikes — Export lists of your best customers to Facebook Ads to find “similar” users to acquire.
  2. Churn Re-activation — Export lists of churned customers you are trying to win back based on what they purchased in the past.
  3. Free to Paid Conversion — Export lists of free sign-ups you are trying to convert to paid customers.
  4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, get in front of them on Facebook for cross-selling and upselling to new products.

How it Works

  1. Create an audience in GrowthLoop.
  2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Facebook Ads.
  3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
  4. Facebook Ads will match users with their database and create a Custom Audience.
  5. You can see all your Facebook Ads audiences in your Audience Manager.
  6. When you create a campaign in Facebook Ads, you can select your Custom Audience for targeting.

GrowthLoop is a Snowflake Technology Partner

Common use cases for

Facebook Ads

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Facebook Ads

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Facebook Ads

Connect audiences from your data warehouse to Facebook, Instagram, and WhatsApp using Facebook Ads.

Try GrowthLoop and Facebook Ads

Why use GrowthLoop and Facebook Ads?

Facebook Ads, also called Meta Ads, is a marketing channel that serves ads on Meta-owned products, including Facebook, Instagram, and WhatsApp. Meta platforms are among the most popular places to advertise, with over 3 billion people accessing their products every day. Integrating GrowthLoop with your Facebook Ads account allows you to send your customer lists to Meta’s system, and lets you sync your audiences across those platforms. 

After syncing, GrowthLoop will generate an updated version of your customer list and automatically send it to Facebook Ads.

Common use cases for GrowthLoop and Facebook Ads

Common use cases for a GrowthLoop and Facebook Ads integration include:

Suppress existing customers from Facebook ads

Export lists of your customers to create suppression lists and avoid spending Meta ad dollars on people who have already purchased from you.

Find lookalike customers on Facebook

Export lists of your best customers to Facebook Ads to find “similar” users on Meta’s platforms.

Reactivate churned customers

Export lists of churned customers you are trying to win back and target them with ads based on what they purchased in the past.

Convert customers from free to paid

Export lists of free sign-ups you are trying to convert to paid customers.

Upsell non-email openers on Facebook

Export lists of customers who don’t read your emails and reach out to them on Facebook for cross-selling and upselling to new products.

How to set up GrowthLoop and Facebook Ads

GrowthLoop can integrate with Facebook Ads out of the box. All you need to do is create your Customer List and send it to Facebook through GrowthLoop’s platform.

Step 1

Ensure you have an audience in GrowthLoop and a business account with Facebook Ads.

Step 2

Go to Destinations in the GrowthLoop platform.

Step 3

Select Meta / Facebook Ads.

Step 4

When prompted, log into the Facebook account associated with your Facebook Ads account.

Step 5

Configure the Destination based on your needs (select sync frequency and specific ad accounts).

Step 6

Once you link the accounts, select the audience you created and export it to Facebook Ads. 

Step 7

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields. 

Step 8

Export your audience to Facebook. To ensure the export worked, navigate to the Audiences tool on your Facebook Ad account. You can locate this by typing “audiences” into the quick search tool located at the bottom of your Facebook Ad account.

See more step-by-step detail in GrowthLoop’s Facebook Ads documentation.

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