GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Customer stories
Featured

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Data strategy
Unified data, unified teams: The blueprint for data transformation

Unified data, unified teams: The blueprint for data transformation

"Data transformation" is more than just a buzzword. Learn why.

Marketing
How to maximize ROAS without third-party cookies

How to maximize ROAS without third-party cookies

Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.

CDPs
Hightouch vs Census vs GrowthLoop: Which one is the best for data activation in 2024?

Hightouch vs Census vs GrowthLoop: Which one is the best for data activation in 2024?

Hightouch vs Census: one is best for data engineers and the other for less experienced users. But for marketers, there’s a better alternative. Learn more.

AWS
Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

Marketing
Salesforce Audience Builder retirement: What are my alternatives?

Salesforce Audience Builder retirement: What are my alternatives?

Discover alternatives to the no-code, marketer-friendly audience segmentation tool.

Marketing
How to create the best customer acquisition strategy to attract new buyers

How to create the best customer acquisition strategy to attract new buyers

Learn how to develop a customer acquisition strategy that converts shoppers into customers, including expert tips and examples for B2B and B2C.

Marketing
Cross-selling and upselling explained: How to increase customer order value

Cross-selling and upselling explained: How to increase customer order value

Learn how to successfully cross-sell and upsell in B2B and B2C to maximize your customer lifetime value.

Marketing
How to craft a successful winback campaign to recover lost customers

How to craft a successful winback campaign to recover lost customers

Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.

Data strategy
Marketers: Here’s why you need a data warehouse

Marketers: Here’s why you need a data warehouse

Dive into how data warehouses unlock powerful campaigns for marketers and valuable insights for data teams.

Looking for guidance on your Data Warehouse?

Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.

Get Demo