Gain instant customer insights with Snowflake Intelligence + GrowthLoop

Marketers have long faced an arduous challenge — the data they need to drive smarter, more effective marketing campaigns is often locked away behind technical barriers, requiring SQL expertise, multiple data tools, and coordination across teams.

That’s changing with the arrival of Snowflake Intelligence.

Snowflake Intelligence: Unlock business insights with ease

Snowflake Intelligence is an agentic AI platform that enables marketers to not just query their data, but to understand, act on, and automate insights through natural language conversation.

Instead of writing complex SQL or waiting on data team support, marketers can leverage Snowflake Intelligence's AI agents through an easy-to-use portal to ask multi-layered questions like, "Why did email engagement drop last month and which segments should we re-target?" or "What's driving churn among high-value customers?" and get comprehensive answers they can take action on.

Built on the Snowflake Cortex AI platform, Snowflake Intelligence also provides a secure, governed environment where AI agents can automatically trigger workflows, update customer segments, or send alerts based on insights.

With Snowflake Intelligence, you can:

• Empower anyone to get instant answers. AI-powered natural language queries make insights available to everyone, not just data experts.

• Get a 360° view of your business. Breaking down silos creates a single, complete view of your customer and operations.

• Democratize data with enterprise-grade control. With built-in governance, lineage, and security, you can trust every insight.

Snowflake Intelligence unlocks the ability to gain immediate insights with a single question. It allows every Snowflake Data Cloud user to access and understand data in a way that was previously limited to data teams and engineers. 

But that raises a new question: once you know what’s happening, how do you act on it?

Snowflake Intelligence + GrowthLoop AI Studio

Together, Snowflake Intelligence and GrowthLoop are delivering the power of AI and data directly to marketers whose teams leverage Snowflake Data Cloud. GrowthLoop is partnering with Snowflake Intelligence and Cortex AI to make data-driven marketing simpler and smarter for Snowflake Data Cloud customers.

GrowthLoop AI Studio, powered by the Cortex REST API, gives users a natural language interface to build precise audiences and gain insights in seconds. Marketers can ask questions conversationally about their best-performing customer segments or who to target for a re-engagement campaign, and instantly generate insights from their data in Snowflake Data Cloud, without deep data schema or SQL knowledge. 

By combining Snowflake Intelligence with GrowthLoop’s audience and journey capabilities, marketing teams using Snowflake Data Cloud can build off of this democratized data access with:

• Simplicity: Anyone can explore data and create segments with natural language prompts.

• Speed: Real-time insights and activations happen directly from Snowflake.

• Security and governance: Data never leaves the Snowflake environment, preserving compliance and control.

• Flexibility: Customers can power their AI assistants with leading large language models, including GPT-4.1, Claude 4, and Claude 3.5.

Snowflake Intelligence and GrowthLoop AI Studio together bridge the gap between data and marketing, helping teams move from insight to action. This new approach redefines what’s possible when marketers work directly with their data.

• Uncover purchase patterns or predict next best actions as a retail and eCommerce marketer. 

• Identify high-value customers based on usage data as a media or entertainment marketer. 

• Spot early signs of churn or opportunities for up-selling to other products as a financial services marketer. 

With Snowflake Intelligence providing instant, contextual insights, and GrowthLoop activating them across channels, teams can finally close the loop between analysis and execution, leading to more engaging and effective marketing.

Built for the cloud: GrowthLoop Compound Marketing Engine

At its foundation, GrowthLoop is a composable CDP that activates customer data directly from your data cloud. Our warehouse-native architecture means zero data duplication, enterprise-grade data governance, infinite scalability, and unbridled activation to any marketing channel or tool. 

On top of this foundation, GrowthLoop operates as a Compound Marketing Engine that transforms your data cloud into a central intelligence layer where agentic AI continuously learns from your data to design audiences, propose journeys, and optimize performance across every channel. This creates a compounding effect where each campaign makes the next one smarter, accelerating your marketing cycles to deliver compounding growth over time.