The Compound Marketing Digest: Commerce Media, Real-time Messaging, and more

At GrowthLoop, our mission is to unleash the growth potential of the world’s most innovative brands by closing the loop between people, data, and AI.

We believe marketing works best when it runs as a compound engine, where each campaign, experiment, and insight fuels the next, building momentum and impact over time.

This month, we’re excited to announce our new solution for commerce media, and dive into how we’ve up-leveled orchestration in Universal Journeys, and added even more extensibility to the platform with new Destinations and integrations.

Compound Marketing Engine for Commerce Media Networks

Retailers and commerce platforms are sitting on vast amounts of valuable first-party data, but turning that data into a high-margin media business has historically been slow, fragmented, and resource-intensive. 

We have a solution for that. 

The Compound Marketing Engine for Commerce Media Networks is the audience building, intelligence and insights engine for the modern Commerce Media tech stack, enabling companies to launch a media network with speed, precision, and scale. 

Enterprise teams now have access to self-serve audience building directly on their cloud warehouse, complete with granular insights across households, devices, and transactions, and agentic AI recommendations, so Ad Ops teams can act quickly without needing to lean on engineering. Every campaign benefits from a continuous measurement loop where performance data is written back to the data cloud to prove ROI and make the next activation smarter.

Audiences can then be activated directly to DSPs or routed through data onboarding platforms like LiveRamp, unlocking hundreds of downstream platforms in a governed, auditable workflow. 

Interested in learning more about how to build a modern commerce media network? Register and join us for our webinar, AI-powered Commerce Media: The New Revenue Engine for Modern Enterprises.

Maintain one auditable workflow with the LiveRamp integration

Activate audiences to LiveRamp and hundreds of downstream ad platforms directly from GrowthLoop, all within a single governed workflow.

Connecting GrowthLoop to your LiveRamp instance allows you to create highly targeted audiences from your single source of truth in the data warehouse, and activate those audiences across LiveRamp’s supported channels, including digital ads, emails, and social media. 

Message your customers at the right moment with Real-time Messaging 

Real-time Messaging combines instant triggers and lifecycle marketing in one unified journey canvas. Marketers finally have the flexibility to trigger messages in seconds, without complex workarounds or custom engineering,  while relying on their own data to add the personalization and relevancy that drives purchases, brand affinity, and loyalty. 

Whether it’s an abandoned cart, a loyalty reward, or a churn risk, Real-time Messaging helps you act-upon revenue opportunities the moment they appear.

Real-time Messaging is a new capability within our Universal Journeys product and is currently in early access. To get started, reach out to your Customer Success Manager or sign up for a hands-on walk through with our product experts here.

Orchestrate message delivery from your journey across your tech stack

With Message Delivery, you can activate your journey across channels, tools, and destinations from one central canvas within Universal Journeys—so you can turn your entire marketing stack into a smarter, more unified system. 

Now, now can trigger emails across Salesforce Marketing Cloud, SendGrid, Sailthru, and Iterable SMS, without ever leaving GrowthLoop:

• Save time and repeated manual work with templates that allow you to browse, preview, and use existing messaging templates in just a few clicks.

• Deliver custom, excellent experiences for your customers by mapping personalization fields directly from your enterprise data cloud.

• Ensure that every message is exactly right with email previews that make it easy for you to send a test email to yourself before going live.

Everything happens in one unified workflow, which means you can launch more campaigns, experiment faster, and learn quicker. Plus, it’s easy to get started in Universal Journeys within GrowthLoop. All you need to do is create a new journey, add a destination node and you can start to see the possibilities for Message Delivery.

Build on the freshest data with the TikTok Streaming API

Accelerate revenue and maximize ad performance with our new TikTok Streaming API, which instantly updates your audiences up-to-date with data streaming and ensures your targeting is built on the freshest data, improving accuracy and match rates. 

With our TikTok Streaming API, you can simplify activation by replacing manual uploads with audience exports straight from the GrowthLoop platform, allowing you to have full control over your data governance. 

By keeping audiences automatically up-to-date, your marketing team spends less time managing data and more time launching campaigns.

Accelerate Growth With New Destinations

As always we’re constantly working on building out the extensibility of our platform so you can customize your workflows to your strategy. We’ve added new destination integrations to Adobe Experience Platform (AEP) and Reddit Ads, so you can reach more of your customers in the places they spend their time, while keeping workflows simple and streamlined.

For more technical details and to see all of our destinations, please check out our documentation around destination integrations.