The Compound Marketing Digest: Personalization at scale and more

At GrowthLoop, our mission is to unleash the growth potential of the world's most innovative brands by closing the loop between people, data, and AI. We believe marketing works best when it runs as a compound engine, where each campaign, experiment, and insight fuels the next, compounding growth over time.

This month, we're excited to share new advancements that strengthen data governance, accelerate campaign activation, and unlock deeper personalization.

Validate audiences instantly with Export Preview

Protect sensitive data while accelerating your time-to-market. Export Preview eliminates the need for frequent CSV exports and PII exposure, giving you instant validation of your filters, match fields, and consent logic. Preview your audience using selected match, additional, and consent fields and ensure compliance, all while catching issues early.

Accelerate campaign launches with the new Eloqua destination

Get campaigns to market faster with our new Eloqua destination. Activate personalized campaigns in Eloqua natively from your data warehouse, experiment more frequently, and respond to market opportunities in real-time while maintaining the data governance and accuracy that enterprise teams require. 

Experiment faster and scale activation with multiple exports to a single destination

Launch more campaigns and experiments without increasing engineering workload. Multiple export configurations let you test, troubleshoot, and optimize exports directly without duplicating audiences. With built-in name previews and warnings ensuring accuracy at every step, your team gains the flexibility to move faster while maintaining complete control over your data workflows.

Gain instant audience insight with Audience Breakdowns

Validate real audience reach in seconds and make faster, data-driven decisions without SQL or engineering. Audience Breakdowns empowers marketers to view and break down audiences by users, transactions, products, or households. Toggle effortlessly between primary and secondary datasets, making campaign planning clearer and less error-prone while every marketer becomes more self-sufficient.

Optimize spend with Google Campaign Manager 360 Sync

Prove ROI more accurately by tying results directly back to campaigns. Our newest sync, Google Campaign Manager 360, creates a continuous measurement loop by syncing conversions directly to tie results back to campaigns. This enables more accurate performance measurement and helps you optimize spend with confidence while demonstrating clear value from every marketing investment.

Deliver richer, more relevant messaging with Braze JSON Support

Increase customer engagement and loyalty through more relevant, contextual messaging. Our enhanced Braze integration now supports JSON objects and arrays, enabling you to sync richer customer profiles into Braze user attributes. This unlocks new levels of sophisticated personalization across channels, powering campaigns that drive real results.

Enhance compliance and transparency with Export Run Logs

Maintain enterprise security and governance with Export Run Logs. Export Run Logs now write to the system schema of each source connection instead of a single global table, improving visibility, troubleshooting, and governance while ensuring your data operations remain auditable and compliant.

Compound your growth with GrowthLoop

With these new updates, you can validate faster, personalize deeper, and scale your marketing operations with confidence. Every feature is designed to work together, creating a compound effect that accelerates your growth.

If you'd like to learn more, please read our documentation or reach out to us for a demo.