If you are a data-driven company, then you are probably familiar with CDPs. These customer data platforms (or "CDPs") have become a popular way to centralize and activate customer data.
Alongside it, we have also seen the widespread adoption of data warehouses like Snowflake, Bigquery, or Redshift by tech-savvy companies.
In this webinar, GrowthLoop Chief Data Strategy Officer Anthony Rotio talks about why CDPs are not the future.
For companies that have spent time and effort bringing all their data into a data warehouse, Anthony proposes a different approach, one that will streamline your ability to activate customer data and drive revenue faster.
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