GrowthLoop vs. Adobe pricing: What you're actually paying for

You already pay for a data cloud. So why are you paying again for Adobe to hold the same data?

The problem

Adobe's marketing platform runs on a copy of your data that’s locked inside its own system. That comes with a cost.

How cost scales

Adobe charges across five separate meters: profile counts, data volume, engaged audiences, event rows, even AI usage. 

The more you use Adobe, the more you pay.

And if you hit a threshold you also pay overages. 

Add implementation and the team needed just to keep it running, and you’ve blown your budget.

The alternative

A composable, cloud-native solution works differently. 

The GrowthLoop composable CDP activates campaigns directly from the data cloud you already own — zero-copy.

It also has simple, predictable pricing. You only pay for the number of customer records in your cloud and the products you select from the GrowthLoop platform suite. 

Scale with the data you already own

You’ve invested in the data cloud as your source of truth. 

Stop paying to duplicate it. 

See how GrowthLoop helps you scale with the data you already own.

Learn more about how GrowthLoop compares to Adobe

Check out these additional resources:

• Why your security team will love a warehouse-native CDP

• Adobe vs. GrowthLoop: Detailed breakdown