YouTube Ads

Send customer lists from your Data Warehouse to YouTube, targeting your YouTube Ads, in one click and always keep them in sync.

Common Use Cases

1. Best Customer Lookalikes — Export lists of your best customers to YouTube Ads to find “similar” users to acquire.
2. Churn Re-activation — Export lists of churned customers and  win them back based on what they purchased in the past.
3. Free to Paid Conversion — Export lists of free sign-ups you are trying to convert to paid customers.
4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, get in front of them on Youtube for cross-selling and upselling to new products. This is a clever use case we see all the time.

How it Works

1. YouTube Ads are generated from your Google Ads account. Link your YouTube Channel to your Google Ads Account.
2. Create an audience in GrowthLoop.
3. Every 15 minutes, we'll generate an updated version of your customer list and send it to Google Ads.
4. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users to your audience.
5. Google Ads will match users with their database and create a Customer Match Audience.
6. You can see all your Google Ads audiences in your Audience Manager.
7. When you create a campaign in Google Ads, you can select your Customer Match Audience for targeting.

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