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Why use GrowthLoop and Mailchimp?

Mailchimp is an email marketing service and marketing automation platform for managing mailing lists and creating email marketing campaigns to send to customers. The platform includes behavioral targeting and audience segmentation features. 

Connecting Mailchimp to GrowthLoop allows you to create and send targeted audiences to Mailchimp, and activate those audiences to use in personalized email marketing campaigns. After syncing, GrowthLoop will import your contacts into your Mailchimp audience list, tagged based on your GrowthLoop settings.

Common use cases for GrowthLoop and Adobe Experience Platform

How to set up GrowthLoop and Mailchimp

Create a customer list and send it to Mailchimp through GrowthLoop’s platform. To get started, you'll need an audience in GrowthLoop and a Mailchimp account.

Step 1

Open Mailchimp and locate the API Keys section.

Step 2

Select or create an API key, and record the API key value.

Step 3

Click the Audience icon in Mailchimp and select All Contacts

Step 4

Choose the audience you want GrowthLoop to sync with, and select it. 

Step 5

Open the Settings for that audience, and locate the Audience ID.

Step 6

Go to Destinations in the GrowthLoop platform.

Step 7

Select Mailchimp.

Step 8

When prompted, log into the Mailchimp account through GrowthLoop.

Step 9

Configure the Destination based on your needs, and enter the API key and audience IDs from earlier, then select sync frequency and specify a Team that will use the audience.

Step 10

Once you link the accounts, select the audience you created and export it to Mailchimp. 

Step 11

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields. 

Note: GrowthLoop sends all audience segments to the same ‘Audience’ list in Mailchimp, instead of breaking out into different lists. Lists of users exported from GrowthLoop receive a Tag with the name of the audience exported from GrowthLoop to allow for easy selection.

See more step-by-step detail in GrowthLoop’s Mailchimp documentation.

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

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Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

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Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

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Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Snapchat Ads

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Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Snapchat Ads

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

Other Resources

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