GrowthLoop + Snowflake better together
GrowthLoop is an agentic, composable customer data platform (CDP) built natively on Snowflake. We help joint customers like NASCAR, Fanatics, PGA Tour, Gopuff, HBSE, and Nerdwallet activate trusted, governed Snowflake data into audiences, journeys, retail media, and AI-driven campaigns — without moving or duplicating data.
Hear from our Snowflake partners
See how the Snowflake team wins when they partner with GrowthLoop
GrowthLoop helps accelerate execution and unlock new RMN revenue streams
“Petco’s vision for a scalable retail media network is exactly what Snowflake enables—turning first-party data into immediate value. With GrowthLoop and Audience Acuity activating and enriching data directly within Snowflake, Petco can accelerate execution and unlock new RMN revenue streams.”
Kyle RehkemperAccount Executive, SnowflakeFlexible, consultative, and built to scale
"While Fanatics Advertising was being built, we introduced several partners for the team to evaluate. It quickly became clear that GrowthLoop was the front-runner. They were flexible in meeting the Fanatics team's needs and consultative in guiding how the team could start and scale effectively. Their Snowflake Native App emerged as a key differentiator. This is going to be a major win for Fanatics, and I’m excited to partner with GrowthLoop and watch them grow."
Kristin MartinoStrategic Account Executive, SnowflakeGrowthLoop empowers some of the largest sports marketing teams
"FloSports has a wealth of global audience data but its marketing team was held back by reliance on the business intelligence team to serve audiences. GrowthLoop has empowered some of the largest sports marketing teams—PGA TOUR, NASCAR, and HBSE—with self-service capabilities to quickly activate campaigns, perform A/B testing, and confidently measure results. Jack at GrowthLoop is a long-time FloSports subscriber and effectively positioned GrowthLoop’s platform as a rapidly deployable, highly effective solution to FloSports' challenges. This is the flexible foundation FloSports needed as they evolve their strategies, grow the fan base, and provide new value to partners.”
Grayson GibneyAccount Executive, SnowflakeGrowthLoop helps team move faster, unlock new revenue streams, and operationalize Snowflake data
"GrowthLoop has quickly built a strong reputation with some of the most sophisticated retail media networks, including Costco and Fanatics, by enabling teams to activate first-party data directly in Snowflake. That credibility mattered in this deal—Gopuff saw a proven path to accelerate their own RMN without adding complexity. With GrowthLoop, they can move faster, unlock new revenue streams, and fully operationalize their data in Snowflake.”
Eddie Termyna Account Executive, Snowflake
Why this matters to you
Learn how GrowthLoop can help you improve sales, consumption, and competitive position.
Consumption growth
Workload expansion
Pipeline influence
Competitive defense
Executive relevance
Resources for Snowflake sellers
Diagrams, guides, and other resources that make selling GrowthLoop easy.
Snowflake + GrowthLoop architecture diagram
GrowthLoop functions as a composable CDP on Snowflake, connecting marketing and data teams to build audiences, personalize at scale, and activate across channels through a zero-copy architecture.
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Guide: How to sell to marketers
This guide shows how to position GrowthLoop + Snowflake to marketers—who control budgets and drive revenue—by mapping Snowflake’s data capabilities to marketer personas, use cases, and revenue-focused outcomes.
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How to build a composable CDP on Snowflake
The whitepaper explains how GrowthLoop acts as an activation layer on Snowflake’s single source of truth, giving marketers no-code tools to build audiences, launch campaigns, and measure results—removing the limitations of legacy CDPs.
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Activating Snowflake Intelligence with GrowthLoop
GrowthLoop’s agentic AI activates your customers’ data intelligence on any marketing channel, making campaigns smarter, faster, and fully personalized. Learn how your customers will increase and optimize their Snowflake consumption by democratizing data access for every team, creating new use cases and more campaigns.
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Turn Snowflake data into a commerce media network
GrowthLoop powers commerce media networks directly on Snowflake by enabling self-service audience segmentation and cross-channel activation, delivering measurable results such as 4X higher CTR and 70% CPC optimization.
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Learn how the world's best sports teams activate their data
This guide shows how sports organizations like NASCAR and HBSE use GrowthLoop + Snowflake to unify fan data into a Fan 360, enabling personalized campaigns, faster activations, and measurable revenue growth across channels.
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Snowflake Native App
GrowthLoop is the only composable CDP available as a Snowflake Native App, powered by Cortex AI, enabling marketers to activate audiences and journeys securely within Snowflake and purchase directly with Snowflake credits.
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GrowthLoop one-pager for customers
GrowthLoop + Snowflake empowers enterprises to generate millions in incremental revenue by activating customer data directly in the Data Cloud, enabling faster experiments, AI-powered personalization, and cross-channel activation without data duplication.
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GrowthLoop is the Compound Marketing Engine
The Compound Marketing Engine replaces traditional CDPs by continuously learning from Snowflake data to predict audiences and journeys, then orchestrating cross-channel campaigns that accelerate compounding marketing growth.
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CDP value framework
The CDP Value Framework maps how GrowthLoop on Snowflake drives revenue growth, cost savings, better customer experiences, and operational efficiency by connecting business objectives to measurable KPIs and actionable marketing use cases.
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"GrowthLoop’s Commerce Media Network solution exemplifies how the AI Data Cloud enables retailers to unlock the full value of their first-party data.
By providing an intuitive, secure audience-building layer directly within Snowflake, GrowthLoop empowers retailers to activate precision-targeted campaigns at scale—accelerating monetization while maintaining full control of their data."
David Wells
Industry Principal, Media, Entertainment & Advertising, Snowflake
When to recommend GrowthLoop
Have a Snowflake customer that might be a good fit for GrowthLoop? We'd love to meet them, and partner with you to help maximize the value of their data on Snowflake. If your customer fits any of the following criteria, they would benefit from working with us:
Their marketing can't get to the data
They're paying for a CDP they don't fully use
They don't want data to leave Snowflake
They can't connect the dots across tools
They need to act on data, not just report on it
Composable AI Decisioning demo
GrowthLoop's Composable AI Decisioning is a platform that empowers you to continually learn and prove which actions drive revenue lift or LTV. It connects customer context from your data cloud with measured results from every outreach, building an agentic context graph that fuels smarter decisions with each campaign.
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Same-Session Personalization
With GrowthLoop Same-session Personalization, marketers can actively shape experiences as customers engage, connecting with them at the moment of highest intent.
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Universal Journeys
Learn how to build highly personalized customer journeys with GrowthLoop's Universal Journeys (Advanced Journey Builder). Senior Sales Engineer Katharine Toll walks through the process from start to finish, highlighting a suite of tools.
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Audience Builder
Learn the three different ways to create an audience in the GrowthLoop platform. Senior Sales Engineer Colin Sharpe walks through templates, the custom builder, and our natural language, AI audience builder, Marve. See how easy it is to create audiences using data pulled directly from your cloud data warehouse.
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How to connect the Data Cloud to GrowthLoop
Learn how to quickly connect the Data Cloud to GrowthLoop and launch powerful marketing campaigns, all in just a few clicks. In this step-by-step walkthrough, we’ll show you how to connect GrowthLoop to Snowflake, how to set up and map customer, transaction, and event tables, how to use dataset groups, how to ingest external marketing data from tools like Braze, Salesforce Marketing Cloud, Facebook Ads, and more.
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GrowthLoop + Snowflake: Better together in person
Meet up with the GrowthLoop team at one of the many Snowflake events we sponsor! Join us at one of Snowflake's quarterly business reviews (QBR), annual sales kickoff (SKO), or Snowflake Summit.
Email our events teamMeet the GrowthLoop team
Put faces to the names
- Partnerships team
Jira Cooley
Senior Strategic Partnerships Manager
- Partnerships team
Yuri Bukhan
VP, Global Partnerships
- Sales team
Kyle Martinowich
Head of Sales
- Executive team
Anthony Rotio
Co-founder & Co-CEO
- Executive team
Tameem Iftikhar
Co-founder & Co-CEO
- Marketing team
Melanie Graham
Director, Content Marketing
- Marketing team
Alison Sperling
Director, Revenue Marketing
Learn how GrowthLoop and Snowflake work together
PartnershipsZero to CDP: A partnership to faster composable CDP adoption
Zero to CDP: A partnership to faster composable CDP adoption
PartnershipsSnowflake reports GrowthLoop is one to watch in report
GrowthLoop enables joint customers to run data-driven growth and product-led marketing programs on Snowflake’s Data Cloud
PartnershipsGrowthLoop launches AI-powered audience generation as a Snowflake Native App
Marketing teams can now quickly segment and activate their customer data directly in Snowflake, assisted by a generative AI engine that runs locally alongside their data.
SnowflakeAI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake
Data and marketing teams can now unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth.
- Product announcements
GrowthLoop Compound Marketing Engine Now Powered by Snowflake Cortex AI
Data and Marketing teams can unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth
PartnershipsCustomer segmentation for Snowflake's Telecom Data Cloud
Flywheel’s Customer Segmentation Platform for Telecom enables joint customers to launch intelligent audiences from their customer data within Snowflake to drive revenue growth and customer lifetime value—no SQL required, so marketers can self-serve for the first time.
SnowflakeHow GrowthLoop revolutionizes marketing with Snowflake
How GrowthLoop revolutionizes marketing with Snowflake
Innovative brands trust GrowthLoop and Snowflake