GrowthLoop Live October 1

Calling all trailblazers

At this online summit, data and marketing leaders from Priceline, Kansas City Royals, NASCAR, CHG Healthcare and more will share tips for data implementation, change management, and unifying teams. Hear their experiences, challenges and tips for success. Join us for free on October 1 at 1PM ET to be inspired, motivated and encouraged by the change you can make in your organization.

Can't attend live? That's okay! Register to receive all session recordings and materials.

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GrowthLoop Live brings together marketing and data leaders, committed to unlocking the full potential of customer data for organizational growth.

Confirmed speakers include:

  • Scott Brinker, Editor of chiefmartech.com and VP Platform Ecosystem at HubSpot
  • Brian Himstedt, VP of Technology & Business Analytics at the Kansas City Royals
  • Luke Stenis, Principal Product Manager of Data & Engineering at CHG Healthcare
  • Mahesh Baral, Senior Director of Engineering at Priceline

Speakers from top organizations

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Learn from innovators

Scott Brinker

Scott Brinker headshot
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.
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Damian Arbuckle

Damian Arbuckle NASCAR
Damian Arbuckle is the Senior Director of Consumer Intelligence at NASCAR. During his six years with the company, Damian helped NASCAR become the first sport back with live fans following the pandemic. Damian’s current role allows him to provide real time insights into pricing strategies and digital fan journeys across 15 different tracks that host over 70 different events each year, including the DAYTONA 500, Rolex 24, and the NASCAR Championships at Phoenix Raceway. Prior to his time at NASCAR, Damian worked in Database Marketing at the Hard Rock Casino, leveraging billions of data points to develop amazing guest experiences.

Mahesh Baral

Mahesh Baral Priceline
Mahesh Baral is the Senior Director of Engineering at Priceline, a leader in online travel for over twenty-five years. At Priceline, Mahesh oversees the development of core technology platforms, ensuring seamless and compelling travel experiences for its users. His expertise lies in leveraging first-party data to build and refine advanced tools, optimizing their performance and impact. Working cross-functionally, Mahesh bridges the needs of Marketing, Finance, Web and Data teams to achieve Priceline's long-term, strategic goals.

Brian Himstedt

Brian Himstedt Kansas City Royals
Brian Himstedt is the VP of Technology & Business Analytics at the Kansas City Royals. In his role, Brian oversees corporate and venue technology, business systems, cybersecurity, and business analytics. Prior to joining the Royals in 2009, Brian held roles leading interactive marketing and client strategy at ad agencies and in consulting at Accenture.

Luke Stenis

Luke Stenis CHG Healthcare
Luke Stenis is the Principal Product Manager of Data & Engineering at CHG Healthcare where he leads the strategy and implementation of large-scale data solutions. Luke has worked in product management and implementation engineering for the last decade. Luke began his career in marketing where he led efforts to optimize SEO and lead generation conversion funnels to drive growth & retention. When not working with technology, Luke spends time with his two boys exploring the world, and plays with his band, Cosmic Fates, around Salt Lake City.

Yasmeed Ahmad

Yasmeen Ahmad Google Cloud
Yasmeen Ahmad is the Managing Director, Product at Google. Yasmeen has worked on executive teams with a focus on defining and leading strategy, driving company-wide digital transformation and growth initiatives, with a particular focus on innovation in the cloud, data and analytics domains. Yasmeen has worked in global roles spanning the Americas, EMEA and APJ, within large tech companies, driving new business value for the largest enterprises across the globe.Yasmeen has a background in data science and analytics, beginning in academia where Yasmeen led the implementation of petabyte scale data pipelines and designed complex AI and ML models for proteomic and genomic systems. Yasmeen earned her PhD at the Wellcome Trust Centre for Gene Regulation and Expression in the UK. She has also studied disruptive innovation and strategic IQ at Harvard Business School. Computing magazine named Yasmeen as one of top 50 data leaders, and she was named a finalist for Innovator of the Year in the Women in IT Awards.

Michelene Rabbitt

Michelene Rabbitt Snowflake
Michelene is the Head of Sports & Music at Snowflake - one of the world's most fast, flexible, and easy-to-use data platforms - and the engine that powers the AI Data Cloud for Sports.  Prior to Snowflake Michelene held roles establishing content licensing and distribution, product integration and innovation, monetization, marketing, and additional digitally-focused strategic partnerships within the sports and music verticals.  Michelene was a strategic business development executive at Amazon, focused on Amazon's music streaming service. Michelene has also served as the VP and Head of Strategic Business Development/Partnerships for Bleacher Report under Warner Bros. Discovery.  Michelene joined Bleacher Report from Yahoo! Sports where she served as the Global Head of Business Development & Strategic Partnerships and closed the first ever NFL deal to distribute a live game exclusively via streaming.

Experience The Loop in action at GrowthLoop Live

The Loop revolutionizes the way marketers connect data across channels to reveal exactly what drives revenue. It goes beyond surface-level metrics to show you the full picture—helping you understand which tactics and audiences are delivering real business outcomes.

At GrowthLoop Live, Chief Product Officer Chris Sell will take you through a deep dive into how The Loop’s AI-driven insights and recommendations help you optimize campaigns, iterate faster, and achieve greater ROI. Join us to discover how The Loop can transform your marketing strategy.

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Why should you attend GrowthLoop Live?

Learn from Peers

Learn from your peers’ experiences and receive insights into how to leverage customer data effectively to drive innovation within your organization.

Get Practical Advice

Attend sessions addressing real-world challenges faced by marketing and data leaders today. Discover practical strategies and solutions that you can implement immediately to enhance your data strategy and achieve better business outcomes.

Gain Cutting-Edge Knowledge

Stay ahead of the curve with the latest trends and innovations in data utilization. Explore cutting-edge technologies and methodologies that are driving unification and data transformation.

Build a Bridge

Discover strategies to break down data silos and foster unified collaboration between data and marketing teams. Gain insights on opening communication channels that pave the way for data transformation.

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