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Composable AI Decisioning

With Composable AI Decisioning, your team can measure incremental lift at scale, continuously improve campaign decisions, and determine which actions actually change customer outcomes.

New! Engagement Suite

Engagement Suite is a solution that connects your data, content, execution, measurement, and AI decisioning to give you a closed-loop marketing system that optimizes over time.

GrowthLoop for Commerce Media Networks

Now teams can build precise audiences instantly, activate across DSPs and ad platforms, and deliver transparent ROI reporting that drives advertiser revenue.

AI Studio: The marketer's command center

Where where marketers mobilize agentic AI to build revenue-generating audiences and journeys.

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eBook: The composable AI data stack

Download this guide to get a blueprint for building a composable, AI-enabled martech stack. We’ll break down each layer to explain how you can assess your current solution and build for an AI-powered future.

The 2026 AI and Marketing Performance Index

A data-driven study on how best-in-class marketing teams drive growth — and what’s still holding them back.

Guide: The composable commerce media network

To remain competitive, both retail and non-retail enterprises under revenue pressure are building networks to unlock the treasure trove of first-party data they’ve amassed. Download the eBook to learn how to unlock the power of your first-party data with a future-proof tech stack

The risk of RFPs: Finding a better way to purchase in the AI era

As AI speeds software innovation, purchasing needs to change, too. Learn why RFPs can't keep up in the AI era and why pilots and proofs of concept (POCs) are the better route for enterprise organizations.

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Featured

Composable AI Decisioning

With Composable AI Decisioning, your team can measure incremental lift at scale, continuously improve campaign decisions, and determine which actions actually change customer outcomes.

New! Engagement Suite

Engagement Suite is a solution that connects your data, content, execution, measurement, and AI decisioning to give you a closed-loop marketing system that optimizes over time.

GrowthLoop for Commerce Media Networks

Now teams can build precise audiences instantly, activate across DSPs and ad platforms, and deliver transparent ROI reporting that drives advertiser revenue.

AI Studio: The marketer's command center

Where where marketers mobilize agentic AI to build revenue-generating audiences and journeys.

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First-Party Data Activation Book

ABOUT THE BOOK

First-Party Data Activation

"First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, and where to focus your data-driven marketing efforts. You'll discover how the world’s most tech-savvy brands effectively collect, analyze, and act on data from direct customer interactions to drive hyper-personalized digital marketing—all with their customers’ consent."

Co-Authors:
Alina D. Magauova
Oscar Kennis
David H. Joosten (co-founder of GrowthLoop)

Published by Manning

Submit your information to receive a copy of the book. Invitation only.