Epsilon

Send customer lists from your data cloud to Epsilon in one click and always keep them in sync. Your lists can be sent to target email campaigns in Epsilon.

Common Use Cases

1. Sign Up Flow Activation Emails — Send emails to help users that fall off in your sign up flow to convert them to active users.
2. Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."‍
3. Emails to churned customers — Re-engage churned customers via email with an offer.

How it Works

1. Create an audience in GrowthLoop.
2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Epsilon.
3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
4. When you create a campaign in Epsilon, you can select your audience to use in your email campaign.

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