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Adobe Experience Platform

Connect GrowthLoop to your Adobe Experience Platform instance to curate personalized, cross-channel experiences for your customers.

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How GrowthLoop and

Adobe Experience Platform

works

Audience Experience Platform

Export audiences from your data warehouse to Audience Experience Platform to facilitate personalized, cross-channel experiences for your customers.

Why use GrowthLoop and Audience Experience Platform

Send customer lists from your data warehouse to Audience Experience Platform in one click and always keep them in sync. Facilitate personalized, cross-channel experiences for your customers.

How it works

Create an audience in GrowthLoop.
Every 15 minutes, we'll generate an updated version of your customer list and send it to Audience Experience Platform.
At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
Find your exported audiences in Audience Experience Platform.
When you create a campaign in Audience Experience Platform, you can select from your existing list of audiences for targeting.

GrowthLoop is a Snowflake Technology Partner

Common use cases for

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Adobe Experience Platform

Connect GrowthLoop to your Adobe Experience Platform instance to curate personalized, cross-channel experiences for your customers.

Try GrowthLoop and Adobe Experience Platform

Why use GrowthLoop and Adobe Experience Platform?

Adobe Experience Platform is a customer experience management tool that takes a 360-degree view of customer preferences and interactions, and uses that data to power deep customer experiences and orchestrate customer journeys.

Integrating GrowthLoop with your Adobe instance allows you to sync your audience segments with Experience Platform and take advantage of Adobe's customer experience tools and data capabilities.

After syncing, GrowthLoop will automatically export the latest version of your customer list to Adobe Experience Platform.

Common use cases for GrowthLoop and Adobe Experience Platform

Common use cases for a GrowthLoop and Adobe Experience Platform integration include:

Keep your Adobe audiences accurate and relevant

Use GrowthLoop to create audiences based on the single source of customer data in your data warehouse, helping you sync accurate and up-to-date customer information in the Audience Experience Platform.

Optimize customer journeys for multiple audiences

Use GrowthLoop to create highly targeted, accurate customer segments from your data warehouse. Then, sync those audiences with Adobe to generate an optimized customer journey path that encourages engagement and purchases.

Send targeted messages using Adobe’s AI tools

Once you’ve built a targeted audience segment, use Adobe’s generative AI tools to craft campaign emails and chat messages to engage those customers with highly personalized experiences.

Connect your customers to personalized journey touchpoints

Create targeted audiences in GrowthLoop that help you facilitate personalized, cross-channel experiences for your customers.

How to set up GrowthLoop and Adobe Experience Platform

GrowthLoop can sync targeted customer lists from your data warehouse to Adobe Experience Platform for cross-channel customer campaigns. To get started, you'll need an audience in GrowthLoop and an Adobe Experience Platform account.

Step 1

Locate your Connection ID and Flow ID in Adobe Experience Platform, and Sandbox details, if applicable. If you cannot find these, contact your Adobe customer success rep.

Step 2

Go to Destinations in the GrowthLoop platform.

Step 3

Select Adobe Experience Platform.

Step 4

Configure the Destination based on your needs (select sync frequency and the API key).

Step 5

Once you link the accounts, select the audience you created and export it to Experience Platform.

Step 6

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 7

Export your audience to Adobe Experience Platform.

Step 8

Go to Adobe and navigate to the Audiences tab to find your newly exported audience in the list. (It may take 30 minutes for your Audiences to appear in Experience Platform).

Step 9

Configure Adobe Experience Platform to use the data from GrowthLoop. To learn more about this integration, see our integration guide.

See more step-by-step detail in GrowthLoop’s Adobe Experience Platform documentation.

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Improve campaign ROI with accurate, more targeted audiences.

Learn how to grow campaign revenue by syncing audience segments across dozens of marketing destinations and creating targeted cross-channel customer journeys.

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