The 2025 AI and Marketing Performance Index

A data-driven report on how high-performing teams are accelerating the marketing cycle.

A new study from GrowthLoop and Ascend2 Research reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders. The research, based on responses from over 300 senior marketers across North America, shows that while AI adoption is on the rise, teams still struggle with marketing performance and speed.

The 2025 AI and Marketing Performance Index reveals that 89% of marketers agree the pressure to achieve better results in less time has increased significantly in the last two years, yet just 22% believe their current strategies are driving fast growth.

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GrowthLoop Live brings together marketing and data leaders, committed to unlocking the full potential of customer data for organizational growth.

Confirmed speakers include:

  • Scott Brinker, Editor of chiefmartech.com and VP Platform Ecosystem at HubSpot
  • Brian Himstedt, VP of Technology & Business Analytics at the Kansas City Royals
  • Luke Stenis, Principal Product Manager of Data & Engineering at CHG Healthcare
  • Mahesh Baral, Senior Director of Engineering at Priceline

Report highlights

In this report, you’ll discover:

  • How high-performing teams use AI to grow revenue and deliver high-impact results
  • How teams are leveraging AI within their marketing cycles, from audience segmentation to insights
  • What marketers think about partnering with AI, and how they envision incorporating this technology into existing systems
  • The biggest hurdles marketers face in AI adoption, and ways they’re overcoming them
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Tune in for our live webinar!

Join us on Wednesday, July 16 at 1pm ET. We'll discuss the key findings from The 2025 AI and Marketing Performance Index alongside GrowthLoop CEO Chris O'Neill and Humans of Martech Founder Phil Gamache.

RSVP now to save your seat and ensure you get a recording of the conversation!

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Report methodology

Using a custom online questionnaire, GrowthLoop in partnership with Ascend2 Research, surveyed a total of 309 marketing professionals with titles of manager or strategist and above throughout the United States and Canada. These individuals represent companies with $100M+ in revenue. The survey was fielded in April 2025.

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