Using the GrowthLoop composable CDP on Amazon Redshift

In today's marketing landscape, leveraging first party data is no longer an option; it's a necessity. With the constant evolution of channels and increasing consumer demand for authentic interactions with brands, data has become the key to crafting personalized customer journeys.

Historically, marketers have solved this problem with one of two solutions: traditional marketing clouds and customer data platforms (CDPs). They offer incredible capabilities for reaching your audience, but they share a fundamental weakness – the data gap. Both require an additional, often less comprehensive copy of customer data to be hosted on a third-party platform, leading to slower time-to-value and increased data storage costs.

This guide:

• Explores the challenges of traditional marketing clouds and packaged, or off-the-shelf, customer data platforms (CDPs)

• Introduces GrowthLoop’s composable CDP and the AWS customer data platform

• Demonstrates how connecting GrowthLoop to your Amazon Redshift data cloud enables you to activate customer data by building targeted audience segments and orchestrating cross-channel customer journeys.

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