Priceline's journey to unified customer data

Join Mahesh Baral, Senior Director of Engineering at Priceline, Yasmeen Ahmad, Managing Director, Product at Google Cloud, and GrowthLoop’s Chief Data Strategy Officer, Anthony Rotio to dive into Priceline’s transformative approach to eliminating data pipeline silos and democratizing customer data. Discover Priceline’s cutting-edge data strategy and analytics vision, and see how breaking down these silos unlocks new opportunities for marketing activation. Learn why fostering a data-driven culture enhances team trust and drives impactful customer journeys.