Are we there yet? The stages of data maturity

This video features a conversation between GrowthLoop Co-Founder David Joosten and Jep Castelein, the founder of Momentera, about the various stages of data maturity that companies go through and how marketers operate within each.

Throughout the episode, they discuss the challenges that companies face and the value of developing a marketing model centered around a single source of truth.

By sharing their expertise and experiences, David and Jep offer valuable insights and practical advice for businesses looking to enhance their data maturity and leverage data to drive growth and success.