Brian Himstedt drives value while scaling with 'customer 72'

In this episode, GrowthLoop Co-Founder Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals.

Brian shares insights on how his team chose and implemented the modern data stack.

The two discuss the benefits of starting with a "customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

‍