If you work within a data-driven company or organization, chances are you’ve come up against the challenge of creating a single view of your customers in order to more accurately and effectively communicate with them based on their data. Maybe you tried to solve it in the data warehouse, or by using a customer data platform (CDP). Can you confidently say that you’ve solved Identity Resolution and have a single view of your customers?
Once you do, analyzing and activating your customer data is easy. If you’re not quite there yet, have no fear - you’re not alone! Let’s dive in together on the foundations of identity resolution and find out why the data warehouse is the best place to build this foundation, and why CDPs do not give you the full picture.
